In addition to the conventional promotional methods including promotions on TV and newspapers, you can significantly increase the market exposure of your business by deciding to print poster and flyers for promotion.

This technique is quite effective because it turns out to be more impactful and direct in reaching out to prospective customers. Here are a few important advantages of promoting your business by making use of posters and flyers.

More visibility – Although print ads would be seen by a bigger group, they may not encourage people to step into your store. In contrast, distributing flyers and putting up posters in your area would directly lead to a growth in your business owing to focused publicity of your store.

Quick results – As opposed to print ads and other traditional forms of marketing, flyers and posters can be designed and printed in a few days\’ time, and the results from the same are quick and can be easily monitored. You would be able to immediately see the rise in the number of prospective buyers who walk into your shop after reading a flyer handed to them or after noticing an eye-catching poster.

Cost-effectiveness – It costs very little to print poster and flyers and the designing too is not that complex. All that is needed is that the end result is appealing and contains important bits of information for potential customers. Moreover, any expert printing company can successfully fit in your thoughts related to poster and flyer printing and you need not hire the services of specialists to design them. It is also easier and cheaper to withdraw a flyer or poster campaign if it is not successful than to give up other types of campaigns.

Flexibility – Promotional campaigns utilizing flyers and posters can be customized to meet your needs. For instance, if guerrilla marketing strategies are what you have in mind, you can choose surprising spots to put up big posters that create a strong impact on people. Likewise, short-term discounts can be advertised easily by giving away flyers that could also serve as rebate coupons. Further, you have the choice of creating different flyers and posters for use in the same campaign, which is tough in conventional mediums.

Hence, by selecting poster and flyer printing, it is possible to attain fast growth in the business without incurring too much expense. Availing these services is easy as well, and any professional printing company in your area will be able to offer a vast range of services and design options.

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Consumers nowadays have taken a liking to environment friendly non woven bags, which present a great option to often used non-biodegradable shopping bags. They are made of spun bond propylene and are completely decomposable, without leaving any trace of a damaging pollutant. Materials that go into manufacturing these bags are skin friendly and non-allergic. All these benefits make a non woven bag an ideal holder of a corporate gift.

A non woven bag with a promotional message can work wonders for a company. With their handy size and comfortable design, these bags are a woman’s ideal companion for going shopping or carrying out everyday jobs. These multi-utility bags are excellent bags to present corporate gifts in and are extremely effective marketing and promotional items.

The cost of printing non woven bags is reasonable, which makes them even more appropriate. It is easy to locate a printer in your area to get non woven bag printing done.

The technique of manufacturing and printing of paper bags has also improved immensely, and some beautiful designs are available in the market. But keep in consideration that both clarity of printing and look of the logo or message are essential. The design must be catchy and the colors must be tasteful. You must also focus on the size and durability of the bag, and whether it is comfortably fold able.

So far these bags have mostly been used as promotional items by big companies. However, now even smaller businesses will be encouraged to use these bags as new production and printing technology ensures lower prices. This is an effective marketing scheme that will drive sales and grow your business without costing a fortune.

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Wedding photography includes pictures of the couple before the marriage, as well as coverage of the actual ceremony and reception. The two approaches in wedding photography are traditional and photojournalism. Traditional bridal photography consists of classically posed images. In this approach, there is much interaction with the photographer on the day of the wedding. In the photojournalistic approach, the images recorded are much more subtle with less photographer interaction. These two approaches are the two extremes of photographic styles. Today most photographers will side with one of the two styles.

When you are hiring a wedding photographer to shoot your special day, there are a few things you should keep in mind. Every photographer possesses an individual style. There is some research you should do before you decide who you want photographing your wedding. It is recommended to start looking for the right photographer well ahead of time. If you are hiring a wedding photojournalist to cover your wedding, it is recommended that you focus more on the creative side than on the business process involved. One shouldn\’t be concerned about comparing various package details or the number of prints he is going to get. Once you have chosen a photographer for the job, take care of all minute details then and there so that the photographer you hired is not preoccupied about with thoughts of collecting his payment, on the wedding day.

Don\’t boss your photographer around all the time. Nobody wants to be pushed around, not even your photographer so ask your guests to be polite as well. No photographer likes to be directed as to what to shoot and how to do it. The photographer will become less creative if there is lots of third party interaction. Sometimes the relatives and friends are so preoccupied in instructing the photographer that they almost miss the entire wedding.

Go for trust on your big day with your photographer is one of the best tips to give. Trust allows natural expression to flow from everyone. After all you want the day to flow with joy and fun so trust is a prerequisite for that to happen.

Most importantly, do not starve your photographer. Your photographer will need to eat, no matter how professional and hardworking they are. This should be the last person you want to starve at your wedding. And try not to give your photographer a very long list of things to do. This would distract him from what you actually hired him to do.

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An event photographer is someone who you want to photograph your wedding. They should be motivated, have good experience and communication and most likely they will have their own style. A well trained event photographer will only posses these qualities through experience, so making sure that they are well trained and can focus on what you want is important.

Every event photographer will have their own style. Your ideas about your wedding should coincide with the photographer\’s style. If you don\’t you could up with a horrible experience. Depending on the style that your event photographer will use will differ. Traditional and wild are two extreme styles of photographers. Common photographs will consist of those of the bride herself, the groom himself, the bride and groom together, the wedding party, and everyone all together. Bizarre styles can be anywhere from being totally serious in all of the photos to making funny faces.

When selecting an event photographer you will want one who is highly ambitious. You don\’t want to have someone who is lazy and sitting around missing all the good pictures they could be capturing. Motivation is not just about wanting to do the job, but finding a way to appreciate it and bring trust as well as good verbal communication to everyone as well.

Experience can only come to an event photographer through time. In some cases you should ask questions such as where they were previously employed and for how long. This should help you when making a clear decision on an event photographer. If they are now employed by themselves you can find out what kind of quality they produced when they were employed by asking their prior employer. It may be a secretive way of getting information but it is better to find out then to have horrible pictures created.

Make sure that you are relaxed around your event photographer. When you are around them they should make you feel comfortable as well. Later on at the wedding, this will help them to capture the precious photos. If you are tense around your event photographer you will see that feeling in your wedding photographs

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Corporate photography falls within the larger sphere of commercial photography. However, corporate photography in itself is an extensive field, which demands several different skills.

Corporate photography has several aspects that separate it from other kinds of commercial photography. It is a one-click business with no opportunity for retakes that enable a photographer to correct his work if he doesn\’t get it right the first time. Hence it is important to hire the services of a capable corporate photographer.

The photographer, who you are intending to hire, must also have the ability to think on his feet as at corporate events everything takes place fast and unexpectedly. Corporate photography demands attentiveness, quick performance and a continuous awareness on part of the photographer.

A critical activity included in a corporate photographer\’s job profile is clicking headshots of the senior management at an event. The headshots are either meant for archival records or are printed in newspapers along with the corresponding news item. Hence the photographer must have an exceptionally good hand at clicking such photographs.

The mere reputation of a photographer does not guarantee his proficiency in corporate photography. A famous wedding photographer might think that handling a corporate event is easy, but he could very easily be shocked on facing the real challenge. In marriage functions, one event follows another in a clearly defined sequence, therefore all that the photographer requires to do is keep his eye on the sequence of events and go on clicking pictures. But in corporate events, unexpected occurrences are very common and this demands complete alertness from the photographer. Therefore, an experienced corporate photographer is the right guy for the task

Corporate photography plays a crucial role in effective public relations for a company and to hire a good photographer for the purpose, you should follow the above mentioned tips. However, to examine all the photographer\’s claims, you should always look at samples of his past work.

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Your wedding photographer might be the most significant person in your wedding group besides the individual actually performing the ceremony. This is the person who carries the responsibility for recording the memories of your special day, and making sure that every important moment is photographed. It is very important that you check first the work of different photographers so you will be able to pick out the best one whose style and vision matches what you want to have on your wedding day.

For a smooth running photo session, here are a few tips:

1. Construct a list of all of the photos you desire. Name exactly what you want! State exactly who you want pictures of, and at what point and in what setting. It is important to determine the amount of coverage you prefer as well. The wedding day can be segmented into four photographic sessions which are: the pre-wedding photos, the ceremony, the organized set shots or location shoot, and the reception.

2. Talk! Let people know where to be for the photo shoot and when to be there. Be certain that they understand when, where and what to wear.

3. Ensure that the wedding photographer comprehends all your requirements which should be agreed to in writing and signed by both parties.

4. Respect the procedures. Of course, this day is yours. However if you are having a chaotic experience, just think about what the photographer is going through trying to capture all of the chaos in the midst of him for a photo. Members of the bridal party, family members, friends, relatives — everyone is standing around, chatting and generally getting in the way.

You can make the entire process smooth for all involved and ease your mind, if you follow the steps above. You can ensure that the ceremony commences according to schedule and that every person goes to the reception before the food disappears! Your wedding pictures will be great if you are considerate of you wedding photographer, since his job is to photograph the memories you are making on your wedding day.

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The two most important people on a wedding day are, certainly the wedding couple. An excellent idea would be to isolate the couple from the ongoing celebrations so that the photographer can capture the beautiful intimate moments between them and create some everlasting portraits Not only will you get your pictures but this will give they wedding couple some time away from the celebration as well.

There is an amount of time that the photographer will been to spend with the bride and groom for the portrait session. But this does not always happen since time is rarely a luxury anyone has; on the actual day. The time taken for pictures can well vary from an hour to no time at all. It can take up to an hour for the photographer to take the pictures.

When is the best time to take aside the bride and groom for some quality time with the photographer?

Most photographers tend to believe that the window before the reception is very suitable for portrait photography, since the couple would still look fresh at that time.

Sometimes the bride and groom would want to start the portrait shoot even before the ceremony says Bradley Hanson, award winning photographer. He generally starts by photographing the bride getting ready in such events.

Right after the newly-weds have exchanged vows is a great time for some photographers to have their portraits done, since they are still fill with all of the emotions.

The couple should set aside some time with the photographer so the perfect actual day photo shoot will be flawless. Finding a polite way to lose the relatives and guests is sometimes hard but is worth the beautiful moments they will cherish for a lifetime.

A good portrait session on the actual day can be ruined by too many people trying to photograph the newly-weds. So the couple isn\’t distracted by anyone the photographer will choose to have the couple alone.

Most newly-weds start feeling uncomfortable before the camera when the portrait shoot is going to take place, says Shawna Herring, award winning photographer. To help the couple forget the camera is there, the experienced photographer will try talking to the couple about things other then the portrait shoot.

It is also recommended to choose a day before or after the wedding for the photo shoot and go with the photographer to a different location. To have a good relationship with the photographer this really seems to help loosen them up. In a short time, the couple may even forget the existence of the camera.

There are thousands of reasons why the photographer might not achieve time alone with the wedding couple. Working together with the bride and groom will help to achieve the creative portrait session.

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Definitions of English words often change quite rapidly these days. In the not-too-distant past the definition of words was often set in concrete. Today the meaning can change in the blink of an eye. With new and faster ways to exchange ideas and with wider and more culturally, socially and educationally diverse groups connecting together – words are put back on the hard anvil of evolution and transformed into something new and more reflective of current life and living.

There is a growing global movement where consumers are asking businesses to take care of the things that they care about. The request is mainly tacit and despite it being an ironic request it non-the-less signals that we are in a time of change. Consumers these days want their \’goodies\’ but they don\’t want the environment to be destroyed in the creation of their \’goodies\’. They want cheap products but they do not want workers to suffer to create those cheap products.

Until recently there was no real answer to this complex puzzle but today one actually exists. It exists in the reforging of a simple single word – GET. Today there is a new movement of consumers wanting to get and at the same time give. They are reforging the word GET into the word GIVE.

Every day automated email notices arrive in my inbox from Google Alerts for two keywords – BOGO and B1G1. I see all the new places these words are turning up on the Internet. Little by little these two words are gaining a their new meaning as more and more people take up the Buy One Give One cause.

B1G1 and BOGO are acronyms for Buy One GET One free. You buy one and they give you an extra one for the same price.

Look up BOGO on Wikipedia.com (there isn\’t a definition yet for B1G1) and you will discover these definitions for BOGO:

* An acronym in the retail industry that stands for Buy One Get One. For example, you could say \”Buy 1 DVD, Get 1 FREE!

* An acronym in slang British that stands for Britons Of Greek Origin or Greek Britons.

* Bogo, Cebu, a city in central Philippines.

* Norway, a village in Norway.

* Norway, a village in Norway.

* The mascot of the ITESM CEM.

* BogoMips, an unscientific measurement of CPU speed

* BogoMips, an unscientific measurement of CPU speed

BOGO Lights – torches that give

There\’s an entrepreneurial business in the USA called SunLight Solar which was founded by Mark Bent. They\’ve created a special torch that\’s not only an amazing and sturdy solar-powered light; his company also gives a free torch to that in need in developing countries every time one is sold. If you look up their website you will learn more about their \”BOGO light\”.

\”The BoGo – our Buy one/Give one – program has successfully provided lights to many, many thousands of people in the developing world, changing lives because of your purchase and participation.\” – BOGOlight.com

Mark Bent has flipped the BOGO acronym upside down when he started to use the word as part of his product name. For him now and the thousands who buy his lights, BOGO today means Buy One GIVE One. Each person gets to give a light every time they buy one for themselves. So now with each sale people who do not have the benefit of electricity can tap the power of the sun to support them in their lives.

There are many other well known and less well know businesses now doing Buy One Give One giving or transaction based giving as it is becoming known. Some of the famous ones are One Laptop Per Child and TOMS Shoes. Some of the less well-known ones (in the USA at least) are based in Australia, New Zealand and the UK – Maple Muesli, Blinds Couture, Earthstar Publishing, Figure 8 Body Chains, Honestly Women magazine, Sunsplash Homes and Thavibu Gallery based in Thailand are just a few special businesses that are leading the Buy One Give One movement in their parts of the world.

Many Buy One Give One businesses are uniting under the common banner of Buy1GIVE1 run by a social enterprise based in Singapore. Buy1GIVE1 is the home of transaction-based giving. Any business based anywhere in the world can now start doing Buy One Give One giving with ease. It is becoming like a \’CSR plug-in\’ allowing a business to instantly start giving from each and every product or service sale, starting from just one cent. And it is no longer about giving an equivalent product to someone else; instead it is about contributing to a project that resonates with a company\’s activities. So for example a restaurant can feed a child, a TV manufacturer can give a cataract blind person the gift of sight (Get Vision-Give Vision), a magazine publisher can plant a tree for every subscription and a builder can build a low-cost family home for those in need (Buy1BUILD1) – the list is endless.

Something special is happening these days as more and more people are switching onto giving and \’citizen brands\’ as a part of their everyday experience. The 2008 Edelman Goodpurpose global study of consumer attitudes reveal that almost seven in 10 (68%) consumers would choose to remain loyal to a brand during a recession if it supports a good cause, and 71% say that when they think about the economic downturn, they have either given the same or more time and money to good causes. This very same study highlighted some other major things as well like:

* Half (52%) of consumers globally are more likely to recommend a brand to others when it supports a good charity cause over one that does not.

* 54% would sing the praises of a brand to promote their products if there was a good cause behind it.

* And going even further globally, consumers are voicing a strong desire for marketers to connect their brands to social causes or action. Forty-two percent say that if two products or services are of the same quality and price, commitment to a social purpose trumps factors like design, innovation and brand loyalty when choosing one product brand over another.

Turning Getting into Giving

In the minds of consumers, Buy One GIVE One is expected to replace Buy One GET One as the new global giving movement led by Buy1GIVE1 spreads. Certainly with the massive sales results and consumer demand shown for companies like BOGOlights, One Laptop Per Child (OLPC) and TOMS Shoes, this tide will continue to spread and grow.

I did a Google search on the 25 topmost key words connected with the keyword BOGO as an experiment to see what would show up. The results were interesting so I have displayed them below. You may notice that right now the word Give doesn\’t show up. It will be interested to do this test again in twelve months time to see what changes. Consumers are now driving change and yes they want to receive free gifts (traditional B1G1/BOGO) but equally they also want to give to others or see others being given to.

Here are the results:

Free, networking, boots, groups, music, dallas, togo themes, wallpapers, buy, applications, skins, values, coupon, African, gift, photography, blogging, discount, sharing, shopping, pics, join, prose

Transactional or transaction-based giving

Buy One Give One giving is transactional – every time you buy something, you give something. In the case of SunNight Solar, TOMS Shoes and OLPC they happen to give physical products of the same nature for everyone sold. However, in most cases, Buy1GIVE1 associated businesses give a charitable contribution from each sale. Giving can start from just a one-cent contribution per sales transaction and go up to thousands of dollars in the case of Buy1BUILD1. At 1cent any business in the world can afford to give from each sale especially when they also know 100% of the contribution goes to the cause.

The actual amount given from each and every sale is not the point of focus with Buy1GIVE1 transaction based giving. It is not about saying 10% is contributed or 5c from each sale – instead the focus is on the story and sharing the simple joy of giving. In the end, if you think that 1c is not a lot to contribute and is not likely to make much of a difference think again and consider the following.

From its origins in Ethiopia, where the main coffee production is still from wild coffee tree forests, coffee consumption has spread throughout the world. Today Brazil is still by far the largest producer producing an average output of 28% of the world\’s total coffee. Brazil produced enough coffee in 2006 to make 216 billion four hundred million – 216 400 000 000 – espresso coffees. If we calculate that across global production then we get a daily global consumption of around 2,117,416,830 cups of coffee. The figures are hard to find but let\’s guess that 40% of the world\’s coffee is sold in coffee shops then we would get that 846,966,732 cups are sold commercially each day globally. This would equate to about\’5,485,714 cups in the USA alone seeing they purchase around 21.9% of the world\’s coffee beans.

If we considered the impact of the coffee industry alone taking up Buy1-Give1, imagine now that for every cup of coffee sold a child in a developing region like Sub-Sahara Africa received clean drinking water from a well and it only costing 1cent to do this. Surely any coffee shop could afford to contribute this amount from the sale of a single cup of coffee. Imagine the different that this one action alone would make in the world.

Transaction-based giving is the story of a thousand-mile journey starting with a single step. Digging a well costs a few thousand dollars, however when you break the cost down it only takes the sale of a single cup of coffee to give clean water to a single person for a day1. This is the incredible and simple power of transactional giving. It is like the compound interest of giving – a little turns into a huge amount very quickly.

Of course any company can do transaction-based giving with any of its products or services and do it on their own as some are like TESCO in the UK giving school uniforms to kids in Africa in partnership with Save the Children. And yet if companies choose to join together under a commonly recognised banner/brand they can have a powerful effect. The ripple that a single company creates is added to that of another and the ripple grows into a tidal wave of giving. This is the power of giving and doing things together.

Everyone wins with Buy One Give One transaction based giving. The consumer wins – at no extra cost to themselves they have made a difference through their purchasing choices. The business wins in so many ways. And of course the charity cause wins because they are now able to receive small amounts from numerous sources aggregated and paid in a lump sum by Buy1GIVE1.

A new beginning

If you check Wikipedia today you should find that a new definition has been added for BOGO. It is time for a change. A change from focusing on GETTING to focusing on GIVING. The subtlety in the words that we use so often point to a deeper underlying meaning. I added this small addition to Wikipedia, \”… an acronym in the marketing industry that stands for Buy One GIVE One.\”

Just imagine our world where every time you shopped and bought something you gave something – automatically and seamlessly. This is the simple joyful magic of transaction based giving.

This is the world I want to be part of.

Just remember – you don\’t \’get\’ giving till you get giving.

References:

http://www.buy1-give1free.com/index.php/Partnering/Worthy-cause-charity-projects.html

http://www.goodpurposecommunity.com/

http://www.tesco.com/greenerliving/what_we_are_doing/ethical_clothing.page

http://www.tesco.com/greenerliving/what_we_are_doing/ethical_clothing.page

http://www.scfnw.org.uk/site/article183.html

http://www.goodpurposecommunity.com/

http://www.dep.org.uk/globalexpress/13/page1.htm

Footnotes: 1 Calculated by taking the average cost to dig a well, dividing it by its average expected life without major maintenance divided by the number of people in the community benefiting from the well on a daily basis.

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As if paucity of funds were not enough, smaller companies now have to do an even more difficult tightrope walk due to the onset of global recession. With a scarcity of funds and resources, the small organizations should invest carefully so that maximum benefit is generated from their initiatives. Small companies can resort to economically feasible alternatives for big budget marketing, like use of flyer printing, which is not only cheap but also quite effective.

You would spend your nights tossing in your bed if you have to pump in your hard-earned money on costly promotional plans, when all you want to promote is a small company like a restaurant or a garment store. Big and expensive marketing campaigns are generally not appropriate for smaller setups.

Flyer printing is not only less expensive compared to other forms of marketing mediums but also is very effective in generating public awareness and good opinion about your business. It is one of the best ways of promoting your offerings, and of creating a recall in the customers\’ mind.

Before you print flyers, you must give careful thought to many aspects. The paper chosen should be neither too thin nor too thick. The final design version of the flyer should be examined meticulously so that mistakes do not creep in. A flyer with wrong spellings or grammatical errors shows your organization in a poor light, and can have the contrary effect. Colours and tones should be complimentary in a flyer and should neither be too bleak nor too flashy. The flyer should only use images that complement the theme and have a high enough resolution for fine printing.

It is very important for small companies to check out the option of flyer printing. It is a effective marketing strategy. You can utilize your finances much more effectively by undertaking this advertising option, and the savings will come in handy to sail through the the rough waters of recession.

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B1G1/BOGO (Buy One Give One) partners business enterprises with charitable cause right around the globe so that every business transaction makes a difference somehow, somewhere, every second, every day. And it does much more than that. It adds a powerful marketing \’engine\’ building your own magnetism.

Michael Porter, probably the world\’s most respected business strategist says this: \”I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy – or corporate social responsibility – is becoming an ever more important field for business. Today\’s companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive.\”

Everyone we share with about Buy 1 GIVE 1 gets it instantly. It\’s an idea that totally makes sense. And it\’s an idea whose time has come.

You can put your hand up to make a continuing difference and literally play a significant part, not just in leaving a legacy, but also in transforming our planet. It could be the best business and personal choice you\’ve ever made. After all you will leave a legacy the question is : will it be one of consumption or one of choice.

Bill Gates has become key to this new way of thinking, calling for \’Creative Capitalism\’ in response to the vital question, he shares in TIME Magazine:

\”How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?\”

Buy1GIVE1 is about Sharing the Joy of Giving; and giving, results from having gratitude for what we have in our lives.

Just remember – you don\’t \’get\’ giving till you get giving.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.