When a media research firm’s mobile department carried out a study investigating the number of text messages send and received over the past two years, they found that the number of text messages sent and received had risen 450 percent. Despite this growth, the number of calls has remained steady. Why is this?

In the busy world of today, time is a precious resource, held at a premium throughout all classes of society. Extended conversations are often impractical, not to mention costly. Text messages offer a fast alternative: 160 characters of fast and effective communication. Not only is it quick though, but text messages can be checked and responded to when convenient to both parties, as opposed to phone calls which are mutually inclusive.

Social protocol is important in the decision of many to text. Calling is often impractical and considered inappropriate whereas texting is simple, quiet and quick. No matter the situation for either party, text messages are almost always practical as they can be tended to when the appropriate moment arises, be it as soon as the text is sent or whilst on a break.

Privacy is as important as ever in our contemporary society. Calling, particularly in public places, is always susceptible to overhearing and interference. Texting, no matter the situation, is nearly always able to be done quietly, privately and quickly. This makes texting an attractive option for those who prefer discretion when communicating, which can include everyone form teens to businessmen.

With texting possessing multiple advantages over traditional methods of communication, how can companies make best use of this changing dynamic in communication in order to further promote their services? The answer is mobile marketing. SMS marketing is a form of advertising based on mobile phones. It provides advertisers the ability to take campaigns to a level not previously seen, enabling direct, immediate and individual interaction between consumers and marketers. It’s marketing with unique advantages over traditional advertising, at a fraction of the cost.

Visit www.text2get.com.au to take a look at text marketing made easy and how this booming form of communication can work for you.

For too long the term software has been carrying negative connotations: Lengthy installations, multiple CD’s, serials numbers that never seem to work, compatibility issues. That’s not even mentioning the countless hours and dollars going down the drain whilst these issues are occurring.

Companies especially are choosing to conserve precious time and money, refusing to upgrade and making the best of outdated and archaic applications. Hardly an ideal solution. But what can be done to get the best without the hassle?

There is. And the solution is software as a service, otherwise known as SaaS. This method distinguishes itself from the increasingly archaic traditional software process, by having the application completely online. All of the content is hosted by the service provider, generally requiring users to only have access to an internet connection in order to access the application. That means no more pesky installations, no CD’s, no compatibility issues and plenty of saved time and money. Users simply register an account, login and go.

One text marketing company that has utilised SaaS from day one is TXT2GET. The solution they provide has proven to be a success for many companies both in Australia and in other countries. Emma McIver, the marketing executive for TelstraClear New Zealand was pleasantly surprised by SaaS: “TXT2GET is very easy to set up and use – it almost feels like it’s too easy and I’m missing something.” Emma, like all of TXT2GET’s numerous clients, was able to create and launch an entire campaign without having to install a single file. Customers are then able to monitor and update their campaigns from wherever they may be, highlighting an added advantage for SaaS consumers, compatibility.

In the fast moving business world of today, it’s rare for marketers to be tied to a desk, instead utilizing a wide array of mobile devices in addition to traditional desktop hardware. But tailoring software to work on an endless number of devices is an expensive and time consuming process for developers and end-users alike. With SaaS though, all that’s required is a web browser, a basic piece of software which exists is one form or another for virtually every modern mobile device. SaaS allows seamless integration across all of these devices. Said Black+White CEO Johnathan Eele: “I was in Australia for two weeks and could just log into TXT2GET to check that the ads were running and monitor how many leads we have.

Looking to find the best deal on mobile marketing, then visit www.txt2get.com.au to find the best advice on for you.

Transitioning a consumer from merely an interested party into a potential customer, is one of the most important steps in advertising. This period is known to marketers as a call to action and can take on numerous forms. Traditionally 0800 numbers and websites have been the most popular methods utilized across all advertising forms. In the world of radio advertising though, the website is currently the most popularly utilized call to action. But is it the most effective?

In the world of radio advertising, the most common call to action traditionally used was the website. But it begs the question, where are consumers listening to the radio? Generally, it’s not somewhere with a computer in immediate range. Right then and there, potential customers are lost because of their inability to engage with the advertiser.

Mobile phones on the other hand are generally on hand wherever the customer may be, presenting a viable option for easy interaction between the consumer and the advertiser via SMS Marketing.

So in this day and age a web address may not be the most effective way to appeal to customers and the case studies are backing it up!!

A New Zealand Tourism company would give a definite yes. By implementing a SMS marketing component to radio advertising, they experienced some excellent results the easy way. For the duration of their campaign, two separate calls to action were offered – the traditional website choice and a SMS marketing option. The addition of the SMS marketing option nearly doubled the total responses received by the company, drawing hefty praise from their marketing team.

Far from a unique case though, when a multinational financial company offered three separate calls to action in their radio campaign, which one do you think received the most responses? SMS marketing proved to be by far the most popular and effective choice, receiving twice as many responses than the internet and three times as many responses as a free-phone number.

SMS marketing is a proven and highly successful marketing option in today’s lifestyle.

Looking to find the best deal on SMS Marketing, then visit www.txt2get.co.nz to find the best advice on using SMS Software for your advertising.