How exactly do you “Mine your own business”? By understanding your job title. I don’t mean your title as an owner, vice president, CEO, manager, attorney, doctor, realtor, etc. I mean your title as a MARKETER! Understand that no matter what profession you’re in and no matter what your job title, you are at the very core, a marketer.

Without playing this critical role, without a fool-proof, automated, effort-free marketing system, all you’ve got is a fancy title and potentially a whole lot of unpaid bills.

If you don’t have a system for mining your business, for attracting, processing and reselling clients, your business is going to rob you of your energy, your resources and your capital until there’s nothing left.

How do you “Strike Gold With Your Marketing?” By learning how and implementing easy-to-use marketing tools like Voice Broadcast, Recorded Messages, Niche Websites and more. You see, it’s not just any one thing you do. It’s about how you apply and integrate ALL the things you do.

“It’s the 21st Century, and if you’re not using today’s technology available to increase your responses (and sales) by 200% or more, you’re making the biggest marketing mistake you could make.

Automated Marketing Solutions has the two things every business owner or sales person must have: Easy to use, inexpensive tools to capture leads in ways you would not otherwise get; and, a complete understanding of real direct marketing.

Bottom line, if you’re not using automated marketing technologies; and if you’re not using Automated Marketing Solutions as your outsourced provider… you’re costing yourself a fortune in lost cash you cannot afford to lose!”

If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this or any of the other AMS’ products, services and Marketing Programs and how we can turn your prospects into profits, go to www.automatedmarketingsolutions.com or give one of our reps a call at 800-858-8889 right now!

If you would like to hear more about Robot-Marketing and how it can benefit your business, visit Automated Marketing Solutions today.

You may agree that in many ways, communications has caused our planet to decrease in size. A news event anywhere in the world today can be communicated, almost instantly, to almost anyone else in the world. Newspapers, Radio, Television and the Internet have all contributed to this. Like any technology that brings benefits however, unfortunately, there are also downfalls. Our world is one that is overrun with forms of communication. Over the course of an average day we are exposed to news, commercials and advertising through all of these media. The result of this is that we have become conditioned to blocking out all but those items that we are interested in.

This has presented today’s marketers with a challenge. How do they ensure that their target audience responds to the message they are trying to convey? How do they get by the spam-like filters we have all developed to protect ourselves from information overload? This is where News-style Advertising comes in. This style has been created to get past our advertising filters. This is accomplished by presenting the marketers message in a manner more consistent with news. News-style advertising doesn’t appear to be advertising. It has no graphics or pictures. It contains no slogans or logos. There is nothing associated with it that would give the reader any reason to suspect that it is being sponsored by any company or individual. It contains a headline, followed by copy with a method for the reader to get additional information, should they wish to do so.

The reason why this type of advertising is simple and ties back into our mental spam filters. Assume we scan a newspaper or magazine and see something with a Headline that appeals to some issue or problem we are dealing with at that time. Because it is news-like in appearance it is not threatening. Our need drives us to read the article, generally short in nature. This is also appealing since it does not represent a great deal of investment on our part. The response mechanism allows us to get more information if what we have read in the article makes sense to us and represents a viable solution to our issue. It is because it is non-threatening in nature that it is able to generate the response numbers up to 500% better than other techniques.

This very effective form of advertising has actually been incorporated into a robust marketing strategy by one company. This company is Automated Marketing Solutions; or AMS. AMS provides a full package of marketing technology tools and processes that allow your company to deliver a comprehensive marketing program using tested and proven methods including News-Style Advertising. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique.

AMS also provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact for lack of interest or desire to do business with them. If you would like to hear more about News-style Advertising and how it can benefit your business, visit Automated Marketing Solutions today. Learn how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

If you would like to hear more about News-style Advertising and how it can benefit your business, visit Automated Marketing Solutions immediately

When we discuss marketing we are in fact talking about relationships. We know that the favorable relationships are based on regular contact using a variety of different methods. We call our friends; send cards and flowers to our wives, and employ many other ways of demonstrating our love and affection to the people who we care about. When setting out to develop a successful Marketing Campaign we need to follow this same line of thought.

Selling today is a multi-step process. It has been demonstrated that up to 95% of the people you may touch with your advertising are not yet be in a purchasing mode, making it essential to maintain contact with anyone who responds to your marketing efforts. Build a relationship and condition them to the fact that you can be trusted and are knowledgeable about your product or service. This way when they are prepared to purchase, your company will be the one that they associate a solution to their need with.

Although the solution to our marketing challenges sounds simple when we condense it into a couple of brief paragraphs, the reality is quite different. The following scenario is an example of what I mean. Imagine you attract 20 new prospects every month through your marketing and you touch base with each prospect 3 times every month. Touching a prospect 3 times in a month is not excessive by the way. Over a period of 6 months, following this same pattern, you would have to manage 1,260 touches. If you are doing it properly you are also doing this through different media. Imagine the time constraints managing this type of activity would put on your day. The unfortunate reality is that you can’t afford not to do this when statistics demonstrate that you will close 75% more prospects when you DO stay in touch with them over the course of a year.

Recently I came across a company that has spent the last 12 years developing a systematic and fully media featured marketing program that has automated a multi-step marketing capability. That company is Automated Marketing Solutions or AMS. AMS provides a full array of marketing technology tools and systems that allow any company to deliver a comprehensive marketing program using tried and proven methods. However, the most significant aspect of their development is that the entire process can be automated. They refer to it as putting your marketing on Auto-Pilot. Here’s how it works: Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human input. It captures leads that respond to marketing and places them into the appropriate program for follow up by the LMS itself. Very little, if any, human interaction is needed. The many benefits to this system include significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages.

An additional benefit of using their LMS is the retention capabilities of the system. As we know, once you have sourced and converted a prospect, your next most important task is to keep them as a customer. Using AMS Lead Management System means that businesses never need worry about losing customers who misinterpreted their lack of contact for lack of interest. Finally, because of AMS years of experience in building multi-media marketing programs they are able to assist and educate their users on the best methods to use as they build their own campaigns.

If you would like to hear more about Lead Management Systems and how it can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

If you would like to hear more about Lead Management Systems and how it can benefit your business, visit Automated Marketing Solutions today.

We have all grown up with certain brands and images that evoke, in some cases, nostalgia. We can all imagine dreamy summer days reaching for a cold drink from our COKE Cooler – it was red and had a white bottle cap on it. Tony the Tiger was our breakfast cereal, and Hertz was guiding our parents into the drivers seat of a brand new rental car. These were big companies with big advertising budgets. We knew their names, recognized their images and we responded accordingly. But not every business is able to make it on Image Advertising.

Today an interesting phenomenon occurs with many business people whenever they are questioned about the success of their advertising. Over and over a similar response is heard. “I have no idea. Most of my business comes from referrals. If in fact most of their business is from referrals that demonstrates that once they have secured a client they treat them well. But it leaves a huge hole in their Marketing Program that must be addressed if they are to continue to grow at rates that referral business will never accommodate.

There is a definite gap between how the large companies address their market and how most of the smaller businesses must address theirs. It is important therefore to understand this delta and be able to accommodate and address it. Given the fact that not every individual contemplating self employment can benefit from a University or College degree in marketing, how can successful organizations find their way to the methods that work? If you don’t have the budget to afford to advertise like a Coke, Pepsi or Home Depot how to you attract that new prospect?

The best way is to make your advertising dollar accountable to you. By this I really mean, regardless of whatever method you choose to use, every dollar spent must have a measurable return so you can validate its success. The best way for small to medium sized businesses to accomplish this is through a technique known as Direct Response Marketing. One business has actually incorporated Direct Response Marketing as a fundamental underpinning of a marketing program that they provide. What this means as a user is that, regardless of your experience or inexperience with this form of advertising, you have a mentor extremely well versed in how it operates and how best to manage it. Automated Marketing Solutions is this company.

AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique. And it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact. If you would like to hear more about Direct Response Marketing and how it can benefit your business visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

Find out how Automated Marketing Solutions can help stretch your marketing dollar.

In today’s world, businesses are faced with many decisions when it comes to marketing and advertising. How do you get started? What media to use in your marketing campaigns. These are just a couple of the immediate challenges. The reality is that all of the options available will work to one degree or another. The key to your success, regardless of the medium you select, is to present yourself in a manner that appeals to your prospect. When this is understood, you can be successful regardless of your selection.

Very often people follow the generally accepted trends and styles. This happens with the clothes we wear (anyone remember Beatle Mania?), the beer we drink (what age are you) and the way we advertise in publications such as the Yellow Pages. Look in the Yellow Pages and you will see page after page of similar looking business card layouts and wording. What happens is we start to mentally purge the look-a-likes and carry on until we see something that is different.

Some of the most interesting, and different, ads that I have seen appear as a public service announcement. They have headlines like: Warning! Don’t Even Think of Using a Travel Agent Before Calling FREE Traveler Awareness Hotline! Copy below this ad would offer free advice on how to book the best rate for your next trip. I was scanning the travel section because I was obviously interested in taking a trip and this advertisement, because it was different, caught my eye. To make it really successful it also had an 800 number at the bottom to call for a Free Report. There was no ad sponsor so the whole presentation was non-threatening. I was given a safe way to get information I wanted without having to speak directly to a Travel Agent whose job it is to sell me.

The same method can be used regardless of the medium you select for your advertising. Be it Yellow Pages, Business Cards and Val-Pak Coupons. The key is to use the criteria that make it different, interesting and non-threatening. As much as the principles are basic – there definitely is an art to this type of marketing.

I have learned of a company, that over the last 12 years, has developed automated systems that allow business people to incorporate any type of marketing and/or advertising into an overall Marketing Strategy. That company is Automated Marketing Solutions or AMS. They differentiate themselves by not only providing solutions, but by educating their clients on the proper techniques to use including how to create the right message by the form of media being used. It doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to control and manage the program without any further human interaction.

The benefits to this system include significant time savings on what would otherwise be labor intensive tasks. It also provides consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact for lack of interest. To learn more about Direct Response Marketing and how it can benefit your business, visit Automated Marketing Solutions today. See how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

If you would like to hear more about Emotional Marketing and how it can benefit your business, visit Automated Marketing Solutions today.