Tips To Boost Your Conversion Rates With Affiliate Programs
Thursday, October 28th, 2010Making money with affiliate programs is three-fold.
The typical ratio for click-throughs (visitors to your site who click on an ad link) is 1 in 100. If you have 500, your quintuple the number of visitors who’ll click through to your affiliate programs by a factor of 5.
Strategies:
Don’t overlook posting to forums that cover your subject area. One post on a widely read forum with a link to your site can bring hundreds of first time visitors, and every one of those is a potential referral to your affiliate programs. Another tip that works very well: provide free content.
Once a visitor is on your web site, you want to keep him there – and bring him back. The number of *regular* visitors that your site has are a powerful tool for increasing your ad rates as well. A subscription site that boasts 10,000 or more subscribers who visit several times a week is a mighty enticing attraction to an advertiser.
Strategies:
The very best strategy for retaining the visitors to your site is to make it ‘sticky’. Give first time visitors reasons to return over and over by giving them exactly what they want – information and an interesting experience on your web site. It can never be said enough – content is king. Whether that content is forum posts, articles, polls and contests, or tutorials. Solicit email addresses for newsletters, ask them to sign up for a forum with interesting information, and offer them a newsletter. The more ways that you connect with the visitor, the more likely they are to return, and the more often they return, the better the chance that they’ll visit your affiliate programs.
3. PRESELL your visitors before you send them over to your affiliate programs’ web sites. By creating a relationship with your visitors, you can increase the conversion rate of your referrals by as much as 150% or more. By establishing yourself as a trusted source of information on a product, you increase the chances that your visitors will actually buy something from your affiliates.
Strategies:
You’re well on your way to establishing your web site as a great place to get good information about your topic. Instead of linking ads directly from your content pages to your affiliate programs, offer your visitors a choice of links: read our review or see the product. Those that go directly to the product are ALREADY interested.
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