The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers DirectlyThe New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers DirectlyDavid Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marke... Read More >

Posts Tagged ‘author’

How To Repurpose Your Articles Quickly And Easily

Wednesday, September 1st, 2010

Regardless of your preferred business design, subject matter is probably your most significant time and planning investment. It makes sense to repurpose your articles strategically. Just by deciding how you are planning to use, and reuse, any piece of content material you produce you increase your return on investment. It’s good business sense.

Listed here are 5 methods to repurpose your articles sensibly.

#1 The most common use of articles repurposing is to rewrite articles for article promotion reasons.

Rewriting articles, when managed strategically, can result in as many as five different versions of the same article. Each can be published on an independent article promotion site. And the original can be published on your website or blog. Make sure each and every version still keeps the keywords and phrases you need to optimize for search engines.

#2 Edit lengthy articles or reports into blog posts. Lengthy articles and reports can be segmented into smaller bite sized blog posts. Blog post tend to be a little more personal – aimed at branding your own personality. You can do this by including an anecdote and/or modifying the words a little to make the post original and fulfill its function.

#3 Put together blog post and articles and create a comprehensive and valuable report. To make the report feel genuine and beneficial you’ll desire to then add new touches such as transitions between articles so the article feels smooth. You will likewise require an introduction and a conclusion and fill any gaps with fresh information and content.

#4 Repurpose blog posts, articles and reports for autoresponders/enewsletters. Following up with your opt-in list is important to help keep all of them interested and inspire purchases. This can be easily attained by means of taking key paragraphs and points from articles and reports and using them to make auto responder messages. Autoresponders don’t have to be prolonged, 200-250 words are usually sufficient to offer a good amount of useful information and link to your website.

#5 Ebooks. Reports and articles can be combined to provide a valuable information product. Just like creating reports in #3 you can produce ebooks simply by collecting content and arranging it in a reasonable and efficient manner. Sell it or give it away as a bonus, lead generator or viral product.

Regardless if you have created this article, outsourced it, bought PLR or a mixture of all three, this makes great business sense to make the most of your investment. And you can make use of PLR along with a ghost writer to fill in the gaps when you’re creating reports and ebooks. In addition, you can hire a virtual assistant or a writer to repurpose content.

Article repurposing is more than a way to fill in the gaps when you’re on a break or when you are struggling to create original content. Repurposing your content makes great economical sense too. Along with every piece of content you develop or are coming up with for you, think in advance. Plan how you are likely to maximize the article and reuse it strategically.

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10 Article Writing Keys For Newbies

Thursday, August 19th, 2010

This article on the 10 (no, 11… yes, 11) tips for newbies is not written from the catbird seat point of view of the article host or database manager. Rather it is by and from the perspective of an author who remembers the early misgivings. It is written especially for the beginning article writer. The Tennessee Mountain Man has written and submitted hundreds of articles for publication to thousands of article hosts and database managers and still finds Article Writing his nemesis.

1. Necessity vs Desire:

Articles and Blogs are necessary in today’s scheme of search engine indexing. Not what the newbie wants to hear. Just remember what the Bible says, “there has nothing over taken you that is not common to man”. That’s right! All of us hate article and Blog writing at times, and some of us dread the journey to pen and paper (or keyboard as the case may be) all the time. Many a webmaster would call them “a necessary evil” as they are not generally anyone’s best liked house keeping chores.

2. Just Start, It Gets Easier:

First it is sometimes difficult to get a subject or theme and to get the first couple of lines scribbled down. The Tennessee Mountain Man knows authors who literally get sick thinking about the process. Lighten up. Once an author has a starting point and gets passed the initial thoughts, article and Blog writing usually goes fairly smoothly.

The main thing is that you get started. Pick a subject you know something about and just start. You will be pleasantly surprised at just how easily ideasflow. Don’t assume everyone knows what you know. They don’t. Will Rogers once said, “all men are ignorant, just on different subjects”. And, so it is!

3. Good vs Perfection:

Your old English comp professor is not looking over your shoulder. This paper does not have to be perfect. That is not to say it does not have to be on point or to say that it does not have to be correct. It does or at least it should be. But, perfection is not the goal and is, in fact, seldom possible. Too much detail and you run the risk of losing your reader on several levels. Too long and most readers simply don’t have the time or interest to wade through the material regardless of how important it is.

4. Blog Length vs Article Length:

Most publishers want a minimum of six hundred (600) words per article – some will let you slide with four hundred (400) words. Blogs can be much smaller. Blogs can and maybe should support appropriate pictures and embedded links.

Just don’t over do it. Too gaudy or too slow to load and you have wasted your time, ticked off a potential reader, and probably upset a host who can ban you from their publications. Articles, on the other hand, typically cannot carry these extra touches according to the requirements of most publishers.

5. Format:

Prepare your article in American Standard Code for Information Interchange (ASCII) format. There are many tools from which to choose to get the job done. A search for ‘free ASCII editor’ or for ‘free plain text editors’ will provide one with a multitude of free options. Word Press is a popular choice. If all else fails simply use notepad to turn out your masterpiece.

6. Spelling and Grammar:

Once you have your article or Blog run it through a good spell checker and a good grammar checker. Microsoft Word works well for these purposes. Just don’t use the MS Word copy for publication of your article. Rather use it’s suggestions to make any necessary corrections to your plain text copy. The MS Word copy will work for Blogs although the Computerman prefers other editors.

Just like the days when you were pushed by Profs, you will find Article and Blog writing skills become easier with time and practice.

7. Publish and Announce:

Once your Blog is ready you may want to use some automatic tools to publish and announce it. First do a search for Blog hosts and select those which best suit your needs. Join one or more and publish your Blog there. Then search for Blog announcers and rss announcers and use them to get your Blog noticed.

Now that you have that out of the way find an article wizard that will post your Articles to free publishers. You can post them one at a time by hand if you are really bored and have absolutely nothing else in life to do. Using an automatic poster you can publish to hundreds of hosts in an hour or so. The only way to go.

8. Patience:

Now, have some patience. Here is where you lose control. Many of the men and women who host articles are timely and your articles will be reviewed within twenty-four (24) to forty-eight (48) hours. But, many others will be days and weeks down the road therefore never date an article – a sure way to get rejected.

9. Rejection – “sorry your article has been declined”:

Be prepared for most hosts to reject your articles. Do not take it personally. It usually has little to do with you or your article.

Some databases routinely reject articles for spelling errors when there are none or where there is more than way to spell a word. And, just as in any other endeavor some hosts are simply too lazy and get so far behind, the easiest and fastest thing to do (and perhaps the only alternative) is to reject everything. You will learn who these are over time.

Then there are those who run your articles through the sausage grinder and if they find certain words, irrespective of how they are used, your article gets no farther. These are the people who can’t publish the Holy Bible because it contains words that offend them or their readers. Don’t worry about these folks who are so heavenly minded they are of no earthly use.

Remember, just as in everything else in life, for every rule there is an exception

10. Keep the faith, and keep cranking out articles:

Since most authors, especially newbies, prepare only one copy of an article against the advice of most seasoned authors it is important that the newbie keep his chin up – keep the faith. That will be easier as more and more of your articles are accepted and published driving visitors to your website while creating those all important back links.

It is not necessary that every host to accept everything submitted to them. After one or two hosts publish your article on any given subject, the search engines tend to penalize you anyway by ignoring additional postings. This is close to spamming and while it could help someone find you, it probably won’t. It is not necessarily, the more the merrier. The additional listings will not increase your page rankings or links reported by the search engines. It is more important to get published by hosts with the highest Google page rank possible.

Now, one BONUS TIP for you: Along with “the rejection slip” will usually come a suggestion on how to “fix” your article and a request that you resubmit it. Don’t waste your time. While trying comply with one database manager’s request you could have written a new article from which you get much more punch. Enough publishers will pick your article up so move on and save yourself some time and heartburn.

Everybody has a thought or idea at least once a day usually at the most inopportune time. How many good ideas have you lost because of waiting? Don’t procrastinate! Go! Capture that thought before it is gone forever.

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An Article About The Severity Of Plagiarism And The Ways On How You Can Capably Avoid It

Tuesday, August 10th, 2010

Basically, plagiarism means replicating someone else’ work without giving them due credit. It is a grave offence that can even lead to eviction in many academic institutions.

Plagiarism can either be intentional whereby you consciously plan to go out and copy someone’s work or accidental whereby you utilize somebody’s work without realizing it, but whatever the case might be, plagiarism can end your academic career.

Below are some ways to keep away from plagiarism:

Stating your sources might sound very basic. You can blame it either on unawareness or slothfulness but you will be surprised at the number of students who simply do not refer to their sources.

Often, students are just so relieved to finally complete a paper that they fail to remember to refer to the sources as they are winding up. Furthermore, a student might not be cognizant that he has to mention the source when he makes use of somebody’s work.

It is important for you to take time to carefully go through your paper after you write it down as it is very easy for references from other works to move stealthily into the paper without your notice.

Since there is no differentiating the planned from accidental plagiarism you need to delete any words as soon as you notice them. Even the sentences from the paper that you believe were copied from someplace else either by accident or intentionally.

You should not feel lured to replace even a single letter from the original work if you are contemplating paraphrasing somebody else’s work. You are required to use their exact words in the paper and it would be great if you would always wrap it up in quotes as you mention your sources either at the end or in-line.

It is easy to avoid plagiarism when you are not only familiar with the rules to follow but also revise your paper thoroughly as the consequence for not doing so could be terrible. Always scrutinize your paper carefully before handing it in.

Aside from Tips against plagiarism, this author additionally regularly shares writing on Movies Capital scam and Cheat Your Way Thin review.

How To Make A Good Living Writing And Selling EBooks

Wednesday, May 26th, 2010

By far one of the coolest ways to make money online is to write eBooks then sell them on the web. If properly executed you could set yourself up with a virtual money tree that produces an income for you for years to come. What follows are some suggestions that can help you make that happen:

1) Select a topic for the eBook. The more narrowed down the topic the more successful you will be in selling it. For instance you could write a book about the best ways to bring a dog along on a family vacation. Remember that your eBook should be written about a subject that helps solve a problem, that way you will end up selling it to more people.

2) After you have scratched out a list of at least three or four different niches you’ll want to do some keyword research to find out how many people are actually looking for solutions to those problems you have listed.

3) Once you have found out the demand for the topic you selected, check to see how much competition exists; the fewer the better.

4) Now you need to write the eBook and do your best to get it completed within 7 – 10 days after you start it. It’s essential you keep in mind that you’re helping someone solve a problem with your eBook so write it with a sense of format and purpose.

5) By far one of the easiest ways to get started selling your completed eBook is on ClickBank. If you are not familiar with ClickBank it is an online marketplace where you can list that your eBook is for sale. The only thing you will need is a professional sales page and website.

6) Don’t forget the AIDA format to copy writing (Attention, Interest, Desire and Action). The amount of sales you end up making is going to be determined by how well you write your sales letter so make sure you spend enough time on it to get it right.

7) Next you need to start marketing your eBook on the Internet. SEO, affiliates, blogs, social networks and pay per clicks are just a few of the different traffic sources you have to choose from to accomplish this.

Douglas Bair is a retired Buick line worker who now works his home business from the comforts of his living room. He truly believes in order to succeed in Internet marketing you need to find a business you can start from home and then stick with it until it starts generating long term income for you.

Got Something To Say – Put It In A Book

Tuesday, February 9th, 2010

It\’s amazing. I\’ve been writing books for years, and selling them online for nearly 15 years, and previously only in print through selling foreign licenses, or printing them myself, advertising them, and selling them either online or in classes I taught.

There is a better way. If you have something you want to say, you can put it in print, or sell it online and there is no difficult about doing that. If you don\’t know where to start, there are writing coaches that can give you a hand by discussing topics, subjects, and what you are passionate about.

Beyond that, tell a provider of services what you want to say, and they\’ll write it for you. There is a little company we know of that does that for English writers, www.lifeimprovementbooks.com. And another for Spanish writers, www.ipublicidades.com . And they have done work for several authors around the world for several years. They have a team of writers in English, Spanish, and French that can help you tell your story. Many companies exist to help beginning authors, and the ones that help that most are the ones who \’draw out\’ what you want to tell your readers.

If you\’ve already created a draft of your book, you are more than 50% there. The next step involves editing, proofreading, refining, and creating a proper layout for book printing or putting it online or on Kindle.

With these professional services type of company, the layout of your own book is relatively inexpensive, takes only a few days, and can be delivered ready to print to the printer of your choice. Don\’t know which printer to use? Or, only need a very few copies, or just one copy of a special book for a friend – not a problem. Don\’t know what size to print. Here\’s a general rule of thumb: Workbooks for workshops, A4 or 8.5\” x 11\”, Executive paperback of technical value 7\” x 10\”, Highest Quality Paperback for Self-Help or Fiction 6\”x9\”, Mass market paperback 5.5\” x 8.5\” or smaller. And yes, you can get just ONE copy printed if that\’s all that you need.

In today\’s industry of book publishing, if you need a private edition of your family tree and history for 10 members – not a problem. If you are going to teach a private class to 4 students and you need a 500 page manual – not a problem. If you want to sell one book at a time from your website, to a person interested in it in Timbuktu – not a problem.

And if you want your book put on Amazon.com for sale – or Amazon Kindle books – also not a problem. The world is changing and the book printing and distribution industry as well. And if you just want one copy for the world to remember you by, just sign it and put it in your time capsule – not a problem.

From writing, to editing, proofing, translating, typesetting, printing books, distributing online, or through Amazon – the world has changed. And the author inside of your that may have been restricted by past technological restrictions has been,set free so you can share your wisdom with the rest of the world, one copy at a time.

Become an author – easily without stress. It\’s easy to do, one printed book or a million, on the internet or on Amazon.com. Unleash the inner author inside you! Grab a totally unique version of this article from the Uber Article Directory

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