The Correct Search Engine Optimization For Your Blog?
Monday, August 2nd, 2010Search engine optimization for your blog can include lots and lots of things and knowing what they are is an ever changing art. In all probability, what is right now will still be correct in six months but it will just be less effective.
The trick is to always be aware of trends in online marketing and make sure you move with the times. Search engines are constantly ranking websites on a number of different things. If you take two football blogs with exactly the same content and compare them but one has its pages Meta tags filled in correctly. Which do you think will rank higher in search engines, the one that tells the engine what the blog is about in the tags or the one that says nothing?
It’s rather obvious when you think about it but it’s not always obvious what you have to do to achieve optimization, let alone good optimization. Try out things on your own blog like creating your two identical pages but have one that has the page title in the URL.
Then try exactly the same thing but with the title of the page in the URL and you’ll soon see that the page title and URL are as important as the Meta tags and description of your page. The text on your page is without doubt the most important aspect of your optimization. Web crawlers run over your pages and analyze every bit of your text.
Something which is a good example of a fading trend is back links. In the past, people signed up to all sorts of link exchange programs so that you ended up with a load of links in to your site. The problem these days is that the links tended to be from sites that were irrelevant to the subject of your blog. It also meant that you were linking to lots of sites that have no relevance to your subject matter.
These days search engines have wised up to this method and a simple exchange of links will not help and may even be detrimental. Search engines are now aware that some sites set up reciprocal links which is all well and good. Where the good sites stand out is where they have more sites linking in to them than they link to. This is a good example of something that has trended and then faded away in to obscurity.
The sites that link in to yours are also important in terms of relevance. If a search tool can see that lots of football sites are linking to your football blog then that says you are a good source of football information.
In reality, there are a thousand and one ways to improve your site and by the time you learn them all they’ll have changed. My advice is to consult with a professional and get the job done properly from the start. These people do this sort of thing every day for a living and are constantly rated on their results. When it comes to search engine optimization for your blog it’s silly to have the best blog around if it can’t be found.
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