Pretty much everything is automated these days right? The ATM, bill payment services; even the library has an automated calling program to tell us our books are in. So many customers have become used to the lack of personal attention. I have noticed it and quite frankly, I don’t like it. I can not imagine I am the only one! That being said, we have made the decision in our companies to personalize our services. We take the time to contact our customers with a personal telephone call. The response has been amazing! Here are some reasons to make a personal phone call:

Welcome customers to your company, service, etc.

Thank them for their business

Answer questions, re-qualify.

Invite them into the store to take advantage of a special VIP sale or coupon.

Re-commitment

A company who takes the time to make a personal telephone call to its customers builds loyalty. When your customers have spoken to you personally (or even your employees and staff) they begin to feel a connection to you. They begin to feel like they know you and maybe even feel like your friend. Just think about it Don’t you enjoy seeing your friends? Don’t you look forward to getting together with them to catch up? Don’t you want your customers to feel the same way about you? If they look forward to the next time they come into your store, they will come in more frequently. The more often they visit your store, the more you will begin to see your sales numbers rise.

You can do so many things with a personalize phone call. I love to use it and it is one of my favorite tools in gaining loyalty and building my businesses. Customers appreciate it and in turn stay loyal to my stores and spend more money with us. That makes the time spent well worth the effort! Increased loyalty and more money to the bottom line and my pocket spell success in my book!

Currently I own a Dry Cleaning Business with my Husband. The business has been a huge blessing for our family. We are often asked how we got started in this business. If you are interested in learning more about our story and or how you can get started with your own Dry Cleaning Delivery Business check out our 3 free videos on how to start and grow a dry cleaning business

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Just like people, businesses too need recognition. When the achievements of a company are highlighted in public, it reflects well on its employees, and helps in growing the company. A business award serves both these objectives quite well.

Upcoming companies need to establish themselves in the industry, while companies which have already achieved success have to maintain their image to ensure a good future. Business awards are excellent in doing this and they can be reliably adopted to gain recognition and acclaim. Business awards not only help in increasing the number of customers of the company but also in increasing the business given by existing customers.

The effort put in participating in a business award does not go waste because even the nomination of the company is seen as something positive. You can further increase this effect through ads or news reports. However, if you manage to go all the way and bring home the trophy, it is reason to celebrate in a big way.

You must go ahead and popularise the win by giving the customers information about what the win stands for and why your company was chosen. The certification of good work by an external agency will instil trust in the customers minds, which is beneficial for the business in the long run. A business award is also an opportunity to show gratitude to your employees and partners, which boosts their morale and motivates them to do even better.

In addition to the above benefits, the award can also be used as constructive evaluation and feedback, which can tell you where exactly your business stands in comparison with the competitors. This can be utilised for making improvements in the company, which will help in future growth.

There are numerous other ways too in which a company can benefit from business awards, and such an opportunity should not be missed. The constructive effects that it will have will last for several years, which is not the case even with expensive marketing campaigns.

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When a company is given a business award, everyone automatically assumes that the company must be very well-known to have won such a distinction among many others.

In reality, many qualified and deserving companies do not enter these awards because they don t believe that they have what it takes to win. Due to the absence of many big companies, the competition is not as hard as you might think, and that is why entering your company’s name in these awards is a prudent idea even if your company is still trying to carve a niche for itself. You will understand the importance of these awards if you consider the various long lasting benefits you will get when you participate in them and if you are able to win the coveted prize.

Firstly, contesting for business awards is a cost effective way of getting positive publicity in the market. Participating in an awards competition shows your company in good light as such awards are usually highly respected in the industry – see the quality PR agency sites to find out more about corporate brand creation. A lot of committed organizations incorporate business awards into their overall marketing strategy, because they know the potential that such awards hold in terms of impact on people.

Business awards also help a company in enhancing the quality of its work by concentrating on vital areas that are given importance in the awards competition, and at the same time they provide motivation to be the best in the industry. There will be momentum to sustain the good work once a business has won an award, as the employees become motivated to maintain a high standard.

Finally, business awards make a company stand out from the competition and allow it to rope in new customers. If you do win the award and are able to market yourself well after that, business awards can prove to be a cost effective and successful way to grab lucrative deals and increase your revenue.

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In simple terms, business awards are symbols of distinction that recognize the excellent performance of a company in a particular industry, and such awards work better than any PR initiative. Business awards not only enhance your business opportunities but also boost the morale of your employees, leading to further successes. However, in order to win these awards, being the best is not enough, you have to prove it too. The following tips can be used to successfully create an impressive business awards entry.

The first step towards winning any business awards is to enter them. This may sound like a cakewalk, but nominations often elude even highly reputed companies. Hence, you should be cautious about which award category you select, and should ensure an entry request that the panel just can t reject.

Once your name has been entered, you must be determined to win the award at any cost and should plan every move accordingly. Any shred of humility has to be given up when you are fighting for a business award. To win the award, you have to engage in effective self-promotion and focus on the strengths of your business.

The next important task for winning an award is to try to read the minds of the judges and draft your entry in a manner that will impress them. In order to do this, you will have to figure out the identities and backgrounds of the judges, and based on that you can come to some logical conclusions about their expectations.

Next ensure that you read and follow all the instructions given in the participation pack of the business awards. The business awards entry should not be drafted in a hasty manner and should not miss out on any point that can project a unique image of your company before the panel.

Although there are other steps involved in winning a business award, the guidelines provided above will be a great help for you to cross the first hurdle of submitting a potentially winning entry.

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