The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers DirectlyThe New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers DirectlyDavid Meerman Scotts marketing bible has become a modern day business classic.

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Posts Tagged ‘business card design’

Unique Business Card Printing Tips

Saturday, October 23rd, 2010

Intro: Business cards are often the first introduction to a company’s brand. As such, I firmly believe that business cards are here to stay and that they serve a social and a practical purpose.

1. Match your business cards with your personality and that of your business. Business card introduces your company and reinforces your company’s image. No one knows you, your business, or your customers better than you do. So don’t give this job to an assistant. It’s too important. In addition to serving as a convenient reminder of your contact information, a

2. Business cards should not be valued objects of desire ending up in a museum. They are only pieces of paper which serves as an introduction. So for crying out loud, leave the back blank so people can write on them.

3. Make it unique. Business cards are a lot more colorful and flashy than they used to be. Business cards are handed out personally to the person you are talking with. Now, if the person stops talking when you hand them your business card, then you know you have a great design. A design needs to make a splash, stand out from the crowd

4. The key to a successful business card is making sure that you utilize all the space with the information that you need to get across to your customer. Every square millimeter of your business card is valuable real estate. Use it wisely and like a well designed home, make good use of empty space.

5. Options – Shape, color, print, font, , texture, is all available to you. It doesn’t matter whether you lack creative abilities, you can make good use of business card templates and advance design tools that permit you to modify them. Colors have a look, feel, and mood setting. You’ll want to consider these carefully. Colors are of great significance for conveying the motto of the company.

6. Custom – A custom printing and design may cost you a little more, but it is still very reasonable. So if you are starting a business or want to freshen yourself up, look into custom business card printing.

Conclusion: If you don’t have a business card, you’re not really in business. If you don’t have a GOOD business card, then you might as well close the doors. If you’re going to do it right, then talk to a Business Card Printing expert. It doesn’t cost much more and you’ll be very happy with the results.

Learn more about business card printing. Stop by Russell Volz’s site where you can find out all about business card design and what it can do for you.

Your Business Card Design Is Essential To Your Business

Sunday, July 18th, 2010

Your Business Card Design is vital to your business. When you hand this to a potential customer, it can make or break what happens next. How will they remember you in six or eight months when they look at that card again? A good investment for your business is this card, as it represents you. Take the time with a designer to make this card show all you can be to a customer, a card that will be remembered for its style.

There is very little space available on a card so every item placed on the card must be essential to what you are trying to convey to a potential customer. If your name or the company name is the element that is critical to point out to the customer that surround it with white space. White space will cause the eye to be drawn to it.

Cards have minimal space so use graphics sparingly. A logo would be common and acceptable for a card or even your picture. But do not use any artwork that is not essential since there is so little space to work with. Use minimal amounts of different colors. Too many changes in colors or fonts can make it hard to read. Readability is the key here.

Your fourth grade teacher would have nightmares over the lack of good grammar used when typesetting. The rules just do not apply. You are splashing a white space with bits of information and bullets are pleasing to the eye whereas commas drag down a design. Use only one or two fonts and change up the style with bold, stretching or italics. When you are done typesetting it watch out for typos. How does it look? Does your eye make the trip from the most important element to the second and third? Or is there any focus? If your important element does not stand out then add white space and tighten up the other copy. You might also use bold type.

The one thing you do not want to do is ‘shotgun’ the design. That is a typesetting term that means everything is equally spaced between each line and nothing is standing out. Whether it is right justified or centered is not the issue. If nothing stands out why would your potential customer call you? You want the main item to be what catches the eye first. Then you should have a second and possibly a third item that is important. You use font, size and possibly color to make that happen.

There are three style cards available to you these days. One sided, two sided and folded cards are all available to choose from. They each have reasons for being chosen, price being one of those reasons. A one sided card while less expensive also gives the least amount of space for applying type. It can be done though, just place on it the essential information such as name, address, and phone. However if you have an online business you will also need the website and email address. The other two styles give you more space to work with and therefore can add more information.

To check your design, hold it out at arms length. See where your eye goes. Is the first thing you see the most important element on your card? Then where does your eye go? And does your eye see the third element? If your eye goes where you want it to at arms length, then your customer to be will also. Make sure you have a good designer to help with these things, then you will be ready to hand them out.

Steven Snell is a web designer and blogger from Pennsylvania. His site includes some examples of amazing business card design for your inspiration. Don’t miss the collections of amazing business cards and best business card designs.

Marketing With Your Business Cards

Tuesday, March 16th, 2010

Your business card should be more than just a piece of paper with your name on it. Always think of it as a marketing tool. A marketing tool that should be ready at any time to help ‘pitch’ your business or services.

If a person you’re speaking to asks for your business card, what would you want the card to say about you and your business?

The 1st thing you’ll want to do is, of course have your name, phone number, email address (mandatory!), and a nice looking logo on the card. It should all be easy to read with no small print. Black and white cards provide for a nice effect – but color sells. Remember that.

If your business is a promoting a specific product or service, print that at the top of your business card. You may even attach a note to the card.

Should your promotions change all the time or if you meet a prospective client and decided on the spot to offer them some type of special, consider printing your cards on a stock of paper, which will allow you to write on them.

A great way to get your name out there by using your business cards is to attend networking events. These types of events can expose you to many prospective clients or give you introductions to industry contacts. Be sure to bring a stack of cards and hand them out to as many people as possible.

No matter where you are, always keep a few business cards with you. Have them in your purse or wallet at all times. Keep some in your car, your suitcase, and your laptop carry on case (you’ll be ready when you sit next to somebody on a plane).

Think about places you visit on a frequent basis, maybe your local dry cleaner or coffee shop has bulletin board where you could stick up your business.

If your favorite restaurant is holding one of those contests where your business card could win you free lunch, take advantage of it. If you win, you could use it to take prospective clients to lunch.

If you have friends or family members who have a lot of great contacts, consider giving them some of your cards to hand out to these clients. Ask them to write a note on the card to remind their contact of how they know you or got your card.

When you meet a new contact, don’t just hand them the card, write a quick note on it, if you have the chance. This is a great way to show them you are truly interested in their business and that the conversation you had made an impression. This can also help them always keep you top of mind should they run across your card a later time.

The most important thing to remember about business cards, is to hand them out, hand them out. We all have boxes full of business cards sitting on our desk collecting dust. You didn’t invest in business cards so they could act as a paperweight.

If your cards aren’t being launched on the world, you’re losing out on a valuable and simple marketing technique.

Find the information and details you need to make your own business cards fast and easy! When you use The business card software by Laughingbird Software – you’ll be able to create awesome cards for your business with ease!

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