Print Advertising Vs Online Advertising Pros And Cons
Friday, September 23rd, 2011Print ads are the ones seen in the pages of newspapers, magazines and other publication types. But because of the internet’s presence, another medium has become available for advertisers to use in targeting the right audience. Using this technology, the traditional way of putting up advertisements has met another rival. Below you can find a few pros and cons of print advertising vs online advertising.
Let’s first focus on print media. Ad placement in the newspaper can be very cost-effective. One can throw in a lot of information to maximize the allowed number of characters or lines, such as in the case of classified ads. However, magazines allow advertisers to reach target audience much better. All that’s needed is to choose and place ads in publications which cater to the kind of people the product or the announcement targets.
But compared to the newspaper, ad placement in magazines can be costly. But for many, that’s just a small price to pay for ensuring that the right kinds of people run into the advertisement. A magazine’s life span too is longer. A newspaper is often thrown away the following day. But a magazine is handed down, placed on coffee tables or stored for future reference.
Many consumers also trust advertisements seen on various print media than those on the web. It’s no secret that the internet is playground to a lot of scammers. Sometimes people can’t separate the legitimate ones from the frauds. Although scammers may be able to place ads in different publications, it’s easier for them to have web presence.
Speaking of the web, let’s now turn our attention to online ad placement. It’s a cost-effective alternative for many. Other than slots paid with fixed monthly charges, there are also those only paid per number of click the ad has gotten. Further, keeping track of how many people clicked is possible. But such won’t determine if the one who clicked is the target audience or went on to buy the product.
Placing ads on newspapers or magazines has to be done in advance, especially in the case of publications which run monthly, quarterly, etc. But in cyberspace, it’s easier to find a spot where you can advertise the moment you need it. Also, when the advertisement needs updating, a simple uploading or editing is needed.
The internet allows for reaching to a wider audience. In fact, you’ll be able to target consumers all over the planet. However, some people don’t have access or know how to use a computer. Point out if majority of the target audience has access to the web before going for this advertising approach.
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