The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd EditionThe New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd EditionA completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketi... Read More >

Posts Tagged ‘defamation of character’

Crush slander complaints with 3 easy steps in short order

Friday, January 14th, 2011

Starting your own company requires an investment of time, skills, money, and the patience to make it grow before reaping the payoffs. But let there be no illusions; it’s also fraught with some dangers that, if not managed properly, can take bring your business to its knees.

Most businesses of the 21st century fight it out in cyberspace and the new ones can’t afford not to have a global online presence to tap into more than 2 billion who get online at various times of the day. But the benefits to having your presence in cyberspace come with some risks that need to be managed to maximize the earning potential of your name and the brands you promote online. One serious risk is exposing your name and brand to online defamation of character that comes with slander and libel that are so easy to make in cyberspace. If left unchecked, your business could lose the revenues from a battered reputation online.

Some forms of slander and libel in the web can be safely ignored such as isolated negative posts in forums or blogs. These are usually mere ramblings from disgruntled employees or customers. They can often die down over time, provided you have a momentum of good posts about you.

You may also opt to file a legal suit against the person who committed defamation slander against you and your business. This way you may be able to gain financial compensation if and when the courts favor you. However, this does not guarantee that your online reputation is free of negative perception. This method is also not the most laudable in terms of reputation management online.

A more sensible and effective solution to aggressively manage online reputation is to use the same tools that allow you to enhance your online visibility – SEO. Offensive content in review sites have been known to slide five, ten or more pages down search engine ranks where they can’t do any damage to you. Search engine reputation management is now one of the tools harnessed by online businesses with the aid of 3rd party SEO professionals who handle defamation of character repair services.

A good way to push down offensive connected to you is to get a prevalence of positive write-ups to drown out the negative publicity. You can tap into blogs or product portals with richer positive content about you while harnessing related sites and consumer reviews to drown out offending sites. Sooner or later, netizens won’t see any of them in the first few pages of a search result.

Always stay active online and make it a point to update information and content on your business sites and blogs. Generate a lot of positive content to build up your enterprise. It would also be great if you can hire bloggers and writers to write original content for your company. Promote your business by writing press releases and submitting it to press release directories. Through this, you can generate more traffic and gain potential customers.

A determined effort towards brand protection against online defamation slander now goes hand in hand with marketing tools to maintain high online visibility. But online visibility has to be positive enough to get the traffic to your site. With the right SEO tools, you can be sure that your image online remains unsullied despite malicious efforts to bring it down.

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Simple Ways to Conduct Reputation Management Online

Friday, January 7th, 2011

In today’s ultramodern world, more and more people are turning to the Internet for a wide range of activities. The web is the world’s go-to place for entrepreneurial pursuits as well as for something as mundane as celebrity gossip. In fact, it is a magnet for all the good things and bad things of the world. The truth is that it’s pretty easy to take verbal pot shots at people online because you can hide behind a shield of anonymity.

How and why do some people relish the thought of pulling other people down and lambasting their character and reputation online? They do it by generating negative content, slander and libel, and a host of malicious posts. Some may be disgruntled employees and customers, wily competitors and even web wizards who frankly do it just for the heck of it.

Anyone could fall prey to people attempting to destroy another person’s reputation. But you must know that there are ways to manage online reputation especially if it’s something that brings you business. There are a ton of easy ways to get a handle on yor reputation management online and here are some of the things that most people do.

One way is to simply disregard the negative posts against you. This may sound totally un-proactive and you may be accused of avoiding the issue, but time heals all things, right? In fact, some people think that malicious posts will eventually vanish from online page ranks overnight.

On the other hand, some people go on the offensive by filing lawsuit after lawsuit as their way of doing reputation management online. Eventually, they realize that it is just a collossal waste of money and time. Going after those responsible for the damaging content is not the proper way to do brand protection. It may help in scaring people though and stop them from writing defamation slander.

This next option is kind of tricky and may need third party action in order for you to carry out reputation management online. However, this is considered as the best one in order to manage online reputation compared to the earlier two choices. How is it done? By pushing negative content down the search engine results, way down the 5th page through reputation management online repair services.

This is not something you can do on your own. It will require you to employ a team of experts that will do a host of search engine reputation management strategies such as the production of useful and positive content in your favor. This way, the positive posts will be noticed more by customers.

Looking for something that you can do yourself? Why don’t you register in social media websites and start talking to your customers and saying your piece? The websites that are typically used are Facebook, Twitter, and LinkedIn. Aside from this, you should also use Google Alerts, a free tool that can track all the mentions of your brand, your company, or yourself so you can keep tabs on what your market thinks of you. Small comments can quickly spiral out of control if you aren’t careful. If an angry influential posts a small comment, you might find yourself in a whirlwind of viral negativity that can potentially destroy your brand beyond belief. A popular brand is worth its weight in gold.. you don’t want that to just disappear without a moment’s notice.

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Why You Need To Manage Online Reputation

Friday, January 7th, 2011

Nearly all organizations try to develop brands that will stand the test of time. No one thinking correctly will hand over millions to buy a brand if it has been mismanaged. Do you own a brand that people absolutely hate? Examples of these would be the the model Ford Pinto that was released in 1976. If people still remember just how bad this car model was.. and it’s already the year 2010.. you definitely have a problem.

Business or brand value normally has to do with revenue. If your company is being merged with someone else, chances are, they are trying to expand market share and acquire new coustomers. Your company reputation, popular brands and profitable product/service lines are key things that they investigate.

Nowadays, online presence can bring in as much money as traditional distribution channels. But while you have the world at your fingertips, your reputation online can be constantly pummelled by all kinds of gossip, negative rumors, and unflattering product critiques.

You could ignore these which can go away if these are just one or two isolated ramblings. But if the slander and libel consistently throws a bad light at your brandespecially if left unchecked and unmanaged–you risk getting a thoroughly damaged reputation that could cost the business its lifeline.

Some people choose to manage this problem through the justice system. A threat to file a case against the people or person responsible for the offensive content might change their minds. But really contemplate when thinking about doing this, since it can harm your and your brand more than you can imagine. It’s possible you could win the battle but your brand may not win the war. In fact, you may even lose a lot of customers while it is ongoing.

Thats why companies with brand protection high in their priority maintain professionals who are tasked to manage online reputation with the diligence and online vigilance to keep them abreast of whats being said about their brand online. There are internet tools that do this tracking well. Once the slightest upsurge in negative content start to appear, they start harnessing search engine reputation management to neutralize the threat.

Handling online reputation means nipping it in the bud before it gets out of control. Search engine optimization strategies can easily overwhelm offensive web content and bring them five or ten pages down search results. Douse offensive defamation slander content with cold water before it does significant damage to your reputation.

In essence, online reputation management means that you take care of your brand. Do something about it the minute you find bad content about your brand when searching for yourself using a major keyword. Hire search engine marketing specialists who have a proven track record at manage online reputation repair services to assist you with reputation management.

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What Could Happen with a Blemished Online Reputation?

Sunday, January 2nd, 2011

Celebrities and people in high places stake their reputation everyday and ordinary folks can throw rocks at them just for the fun of it. It happens with famous brands every single day and just about everyone online joins in the fray.

It can get uglier in cyberspace when you have your online brand exposed to nearly 2 billion individuals with Internet access. Online criticisms can often assume the nature of vicious defamation slander. Even with just 1% of them throwing ill-natured and condescending comments at you from blogs, forum posts, product reviews and social network sites can be enough to leave your reputation so battered that you might as well just close shop.

The Internet is the freest form of expression and communication, and it is also home to the most malicious content. Your competitors could very well engage in defamation of character to bring you down as stealing market share from you is so much easier than building a new one. Paid consumer review sites can have the nastiest things said about your brand and even dismissed employees can spread lies about you in various blogs and forums to get even.

Bear in mind that while it takes years of hard work and confidence to build up a reputation, and it only takes a few malicious product reviews or posts to chip away at it and eventually destroy it. That can happen at lot easier and earlier online. Two scenarios are possible. You can simply take the damage and let the brand name slide into oblivion without bothering about it. Or the damage can be so thorough that the brand name actually becomes rather notorious over time. Either way, you lose market share to the point that your only solution would be to start fresh.

But you dont have to allow online slander and libel to succeed. Its often easy to just do nothing when a few snippets of bad posts and irresponsible remarks start to appear against your product in any of the popular blogs, forums and social network sites. Many are often just empty ramblings online which a lot of readers usually dismiss. But if theres a concerted and consistent trend to destroy your brand reputation, you need to be more proactive and aggressive.

You could haul those who wrote the negative online content to court. However, that’s really just a show of force that can take years and financial fortune to be resolved. Meanwhile, your reputation is fast eroding with unmitigated slander and libel online. What could a significant compensatory damage do for you should you win the case when your image online has become so battered that you have to close shop?

Among the really sensible options to manage online reputation is to harness the SEO tools that enhance your online visibility. With search engine reputation management, you can bury those sites to the lower ranks of search results to where nobody will even bother to look so they cause any damage. It’s your best bet against defamation slander in the internet.

You could learn how this is done, but that takes time you dont have when in the thick of battle. Find a 3rd party SEO professional who is great in defamation slander repair services and you are sure to get your moneys worth. Do it early to insulate your reputation from losing its revenue-drawing magic.

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Win the Online Reputation Game

Wednesday, December 22nd, 2010

Keeping a good name online is getting harder. Things are starting to heat up between competing businesses, with some even resorting to underhanded tactics disguised as marketing strategies. Are you a victim? Don’t fret. There are ways to clear your tarnished image and gain the public’s respect again. You just need to know the right techniques on how to manage online reputation.

When you’re going to do online reputation management, you must first determine what kind of defamation has been done to you. The gravity of the offense may vary, but there are two kinds of defamation of character. They are slander and libel. Slander is an offense made by speaking accusatory statements through spoken or broadcasted media. Meanwhile, libel is defamation done on print or any other stationary medium.

Now that we have defined the possible offenses people can do to you, we now have to know the strategies we can use to manage online reputation.

You can patiently wait for all those negative postings and comments to simmer down. After a while, those allegations would eventually score lower in search engine ranks, and will result to lower visibility. However, that is not how your competitors and other people who are out to get you would think and behave. If you’ve been continuously slammed by negative comments and reviews, and have been keeping mum about the whole thing.

Second is to file a legal suit against the person who had committed the slanderous and libelous statements against you or your brand. If you are to take this second option, you should have nerves of steel and lots of money in your pocket. This could actually work for you if you get to win the case and be paid for damages. However, the downside of this alternative is that it takes time to get a court order. Nonetheless, a lawsuit could be a strategy towards the end goal: clear your image and manage online reputation.

There is also a more cost-effective route. Tap into a company with expertise on online reputation management. They have the necessary tools and strategies to mitigate the damage that has been sustained by your reputation. They can kick the negative content to the bottom ranks of search engine results, making them virtually invisible and nonexistent to the online audience.

The last option is the best option. Behind those manage online reputation repair services are experts who are willing to help you ensure online brand protection. These experts will focus on the positive attributes of your company. They will then send out these articles, which will eventually drag the negative comments down the rankings.

When your brand feels like it’s been bombed beyond repair, do not despair. Repair whatever’s been destroyed. Have your tarnished name be restored by the experts who would not only revive, but also provide a long- term solution for your business to prosper. It would be all your money’s worth to have the best reputation management online.

Call Wag the Dog Marketing, Top-Dog.org, now at (800) 825-9500 and learn how we end defamation slander in short order and manage online reputation very effectively.

Solutions to Stop Internet Defamation, Slander and Libel

Monday, December 13th, 2010

Life has certainly changed because of the Internet. The Internet age has given us a faster way to do business with a direct channel to an instant global market–especially once you’ve established your online business presence. You have close to 2 billion people who spend their time in cyberspace researching, reading, interacting and discussing just about anything under the sun. This is the market for any online business and your online reputation can harness that to monetize a growing traffic to your product site with the right SEO tools. But cyberspace can turn your advantage around with uncontrolled slander and libel that, if left unchecked, can ruin your product image online.

Defamation slander has been with us since the dawn of civilized history and legal remedies have been around to exact punitive action against those who spread libelous rumors that have no basis. However, it is only within the last 15 years when access to the internet has made defamation of character a whole lot easier and faster to do with the widest damaging reach. It happens most of the time to athletes, celebrities, state leaders and extends to product brands and companies with a stake on their reputation to bring the customers they need.

And with cutthroat competition online, it’s not unlikely your product or service competitors start to engage in black propaganda, promote unflattering professional reviews, or encourage negative customer feedback. You can also find dismaying blogs and forum posts from anonymous disgruntled employees who may have been dismissed.

But it’s not a hopeless situation. Armed with the right reputation management tools online and off, you can neutralize and render ineffectual any offensive content directed against you in cyberspace. Of course, you would not want to do that in every instance as many negative content or posts can be seen for what they are – senseless online ramblings. They’re often beneath the dignity of companies to bother about, so you can just ignore them. But for the more insidious ones coming out with high search engine visibility, you need to be more aggressive.

One option you can take is one as old as Western civilization itself – haul the offending parties responsible for the damaging online content to court. Compensatory damages along with bringing the site down by court order can bring satisfaction but it can take time and is quite expensive without any assurance of a winning the case. Good thing, there’s a more effective solution to get your online reputation back on track.

Using the same tools that bring you a high visibility in search engine returns, SEO-based brand protection can manage online reputation with such subtlety that offending sites will never know what hit them. Using keyword repair techniques and other proven SEO tools, you can bring offending sites 5 to 10 or more pages down the search return pages where they can’t do any damage to your brand.

Engaging the services of 3rd party SEO professionals can work wonders to neutralize defamation slander against your brand. The tools that experts use have been known to bring search results that sing praises about your product or your service.

Get started right away in protecting your most valuable online asset – your reputation. It is the key to your online profitability, which will in turn secure your long-term business future.

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Repair Your Reputation Online – What Negative Publicity Can Do To Your Business

Monday, November 15th, 2010

Anything online is pretty much fair game. Anyone can take potshots on anyone just for fun, and get it posted as the number one result. In fact, a couple of years ago, searching for “miserable failure” online resulted in the Wikipedia entry of the former President George W. Bush as the number one result. Good thing that Google was able to defuse that bomb. This just goes to show that in the hands of a malicious competitor, the efforts you’ve been making in spicing up your e-commerce site and ramping up your SEO online marketing will not be enough. You will also have to be vigilant against threats on your person or company through reputation management online.

Fair business practices are what drive healthy competition, but such offensive online content directed against you is simply hitting below the belt. Sure, slander and libel may sometimes be considered part and parcel of free speech, but that doesn’t mean that you cant do anything about it.

SEO experts have been known to use everything in their arsenal to beef up reputations of people online. Type the name Simon Cowell in Google and you get the sites with flattering or neutral content. Unsavory material is pushed down to the bottom of Google. In fact, celebrities have been known to retain SEO companies for reputation management. Political candidates are known to do the same.

Getting to the #1 spot is hard. Protecting yourself from defamation of character is much, much harder. Are you a victim of predatory online practices? Here are some things that you can do to manage your reputation online.

One, do nothing and pray that the market knows better than to take them seriously, and that the ruckus will fade way sooner than later. Two, send a legal letter against the site owner for defamation of character with a court injunction to remove the offending content. Three, get professional help by means of a competent search engine reputation management company who can provide reputation online repair services. They can reverse the situation and bring down the offending site several pages down the search engine where they can do no damage.

Clearly, the first option wont get your anywhere and will only cause more damage to your already tarnished reputation. Negative publicity about you could linger in the internet for a long time, and a potential customer could stumble upon it and take it as a fact. As a result, your business could lose revenue due to all the defamation slander floating around the web.

What about litigation? The second option is the traditional big business way to scare website owners into pulling down content that is slanderous. For some websites, you will be able to get your way. For others, they will call your bluff and you will have to drag your butt to court. There are not only time and litigation expenses but it will also continue to take its toll on your brand because the content will not be pulled down immediately. In fact, you may have to wait until the court decides in your favor so you might as well just go ahead and do search engine reputation management.

The best solution is to take positive aggressive action with regards to reputation management so you can overcome all the negative comments by your online detractors. In this day and age, it is not enough for brand owners to just promote their products or services. They must be prepared to ensure brand protection as well. This applies to both online and brick-and-mortar businesses. Make sure to get professional help and manage online reputation immediately.

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categories: reputation repair,defamation of character,libel slander,internet defamation,legal,law,marketing,advertising,seo

Clean Up Search Engine Ripoff Reports Libel And Defamation Allegations

Monday, November 15th, 2010

The net doesn’t fail to remember a thing. It’s drifting about out here, zillions of bits and bytes. Thus creating a fixed record because anything ever blogged or written online is stored somewhere permanently. Things travel round a tad, of course, however it all seems to hang around. Thusly anything electronegative written about you, libel it’s called, can break your character for years.

It’s as if the primary intention society gets online isn’t for convenience, but only to cast stones at each other and asperse the success of others. If you run any kind of enterprise or are a upstanding individual, this libel slander can drive major hurt to the opinion held by others. Your hard work to build something good can be shattered so fast.

And regularly it’s not feasible to manage with these individuals in a desirable way. This breed of individual is on a chore. Likely they’ll eat, sleep and drink making you suffer for no common sense motive at all. You may even know the character off of the web, say a disgruntled employee, rival, problematic customer or ex lover even. But it could just as well be some online random who takes offense at your Web site’s choice of font or background color. Rest assured you don’t have to just sit there and take it.

Internet reputation repair services have now sprung up to help fix this modern day situation. Reputation repair services can cleanup that online defamation of character rather expediently. The thing is, if some nut writes something libelous about you it can crawl to the top of search results, where all the world can judge you. These services will fight that by generating positive content which they use to force the bad stuff down off those first pages, as far as five pages or more, at which point — good as forgotten.

Another way to deal with the perpetrator is to have the rep repair office suggest a forensic expert who can discover the soulless miscreant and put together your sound suit against them. Your business, your on-line self, will be rehabilitated in short order.

Now, if you’re new to the online world, these services are helpful for immediately getting your site found on the WWW, think search optimization. As you know it’s where you have to be – to be found Online. Not to mention if some crazy competitor wants to stop you, you’ll be reasonably prepared for it.

Grab a no obligation search engine reputation management breakdown by calling us now at (800) 825-9500.

Wag The Dog Marketing Scam Complaints Cleanup From Search Results

Friday, November 12th, 2010

Nothing travels as fast as bad news. You’ve heard that, I’m sure. The 21st-century version should add this modification: On the Internet, nothing lasts as long as bad news, either. Because our Web never forgets, because it tracks everything, any negative comment about you or your business being a scam will persist in perpetuity, regardless of its validity. And that can have lasting real-world effects if it’s not dealt with.

Lest you feel like the Internet is just out to get you, think again. In the last few years, reputation repair services have begun to appear out there on the electric frontier. They’re like the cowboys protecting your Internet virtue in this new Wild West. They’ll make sure you get a fair shake, fight back against the negativity.

Libellous Internet Accusations Can be Squashed

It’s all about links, you understand. The more sites which link to a site, the higher it’ll rank. So the reputation repair service uses good old search engine optimization to put content above the sites with the bad stuff, which forces it down like dinosaur bones. It can drop five search pages or more. At that point, like the dinos, it’s ancient history.

The services naturally fill the space with content that’s more positive for you or your business. It’s a way of restoring your reputation without having to go to court or get into long arguments with some random blog owner. And most importantly it gets people’s eyes back on the good points of your business, where, of course, you want them to be.

Do You Wanna Bury Libel For Good?

Of course, you don’t have to be fighting negative content to use one of these services. If you’re a business that wants to climb to the top of the search engines, the techniques will work the same way. Though it’s all electric and virtual, the old saying is true that cream rises to the top. And this kind of exposure, when it it positive, can be better than all the billboards and magazine ads and newspaper inserts and poorly copied flyers stapled to every single telephone pole in your town.

It’s okay if this all seems really new and weird to you. In the grand scheme of things, it is rather ridiculously new. And yet familiar. It’s reputations and human interaction, only the rules are a bit different. Also the ways you interface with those people. It’s a virtual self you’ve got out there, whether it’s just you or you as the face of a business. And it’s best to understand how to control that self now, since no doubt other people are trying. And you certainly don’t want them figuring out how to control yours.

Get a no-obligation Top-Dog.org scam allegation cleanup repair analysis by calling us today at (800) 825-9500.

How To Manage Your Online Reputation

Wednesday, November 10th, 2010

Critical to the success of any business is creating and presenting a good image to the public, especially to its target market. This is often called the companys brand positioning and its reputation. And most business owners know that it takes years to develop one. When you tap into e-commerce, your business reputation will also be tied to your image online. While the Internet can provide great avenues for marketing, it can also be a breeding ground for negative publicity. Disgruntled customers, dismissed employees, and misinformed audiences can freely post things that can mar your reputation online.

With these dangers in mind, you have to adopt suitable reputation management techniques to make sure that you wont get hit by slander and libel campaigns. These campaigns can prove to be disastrous to your business if you cant control it. The good news is that you can do several things to protect your reputation online.

The first is you simply ignore these attacks and hope they go away. Some people launch negative comments against your business in the hope you will give them the attention they desire. By not giving your attention, they will get bored and stop bothering you. But this passive method may not be an effective tool to protecting your online image.

You need to be proactive against negative publicity about your business. Your biggest asset is your online reputation. By being proactive, you can protect yourself from defamation slander issues and therefore maintain a positive online presence.

Legal remedies are always expensive and are time-consuming with no guarantees for a favorable resolution. However, it is still worth a shot. You can start with a court order to pull down the offending sites. If the court decides in your favor, you can also get compensation. In the meantime, you can engage professional third party services in search engine reputation management while the case is on ongoing.

This strategy of search engine reputation management is a powerful tool. Your goal is while negative websites get pulled down the search engines pages, you create positive articles and websites that will help promote your business in a positive light. In fact, you can enlist help from companies who offer online reputation management repair services.

You can do this making sister websites and taking new sub domains and do proper SEO back linking in order to up their rankings in search engines than the negative publicity. Harness social media tools like Twitter and Facebook to pump up positive content for your business. You can send articles to powerful article directories that will assist you in improving your online reputation.

All these can add up to push offending sites down to where they wont matter to surfers. Consult with your SEO partners as these aggressive search engine reputation management techniques can be effective to obscure those slanderous sites to manage online reputation.

Annihilate scam accusations out of cyberspace. Grab a no-cost online reputation management brakedown today, dial (800) 825-9500.

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