Anyone whose ever had their own business will tell you how hard it is to start up these days, especially with all the competition out there. However, thanks to the discovery of door hangers, announcing what you have to offer the masses has never been easier. Easily designed and distributed, door hangers are also cost effective – saving you money in advertising and the time spent dealing with angry people slamming doors in your face.

But as far being original, most of the door hangers a person gets look pretty much alike. And it goes without saying this isn’t the best marketing strategy to use in making your company stand out above the competition, is it? So what steps can you take to make sure your ads will make the person seeing it today, want to become a customer tomorrow? You have to start by asking yourself what the things are that naturally stimulate a person’s senses, and then use what you find in creating your media material. To help you with this, here are some tips and information on subliminal details to include in the design of your next order of hangers. This will help you make sure they’ll stand out enough to be given that important second look at what’s on them – instead of facing their usual fate of being tossed out with the rest of the garbage:

Different Shapes – You can order your hangers in any shape you’d like, as long as it hangs nicely on a door handle and doesn’t obstruct the doorway in any manner. The shapes vary from the normal rectangular type to the artsy – and everything in between. Remember when choosing hangers for your business, that this small detail can help breathe life into, or suck life out of, a new venture’s first week, and even help kill it for good. How can this happen?

Well, the fliers you use to advertise your business represent it – and you – and should be designed accordingly. Say you’re starting a new phone service company and you decide to get imaginative with the fliers and have them cut in several different types of phone shapes. What you’ve just done is made your new company stand out against the other guy, who’s still stuck on that tired old rectangle shape that’s recognizable from a mile away. So the customer who’s treated to a creatively styled ad, is going to keep the name of that business filed away in the back of his mind for future reference – all because the flyer was memorable.

Colors – The fact is, colors affect everyone’s mood whether they realize it or not – some in a good way, others not so much – because our outlook is altered by how our senses react to color schematics in the environment. Even companies whose product or service base is a somber one, could benefit with a well thought out color schemes that fit their line of business – and this encourages pre-established trust in those who see it. But if your set up isn’t inspiring, customers will automatically be uninspired when thinking of your company – as unfair as that may seem.

For a positive example of subject-specific colors schemes, consider the massage business that uses door hangers in shades of soothing blue tones – reminding customers of cool lakes or streams. The customers are then more apt to call that salon when the need to relax and be coddled is needed. The same goes for the ‘Mr. Fix-It” operation that advertises his company using a hammer-shaped flyer, with blended shades of dark brown and yellow, that inspires confidence in the operation’s competence in building repairs.

Different textures – You can pick door hangers made of many different types of materials, including vinyl and laminated substances. You can even have them custom made to imitate a certain kind of “feel” when touched. A pet sitting business with a leaflet shaped like a domestic animal becomes unforgettable with a fur-type film added to it.

Special touches – If you really want your business to stand out, try throwing a few different things into your door hangers your competitors haven’t thought of yet. One that is sure to make people laugh is a “talking” coupon ad for an Italian restaurant – fashioned into a pizza shape, and themed in oranges and yellows, of course. When a person removes it from the door knob, it’s programmed to shout out something like, “Hey you! You don’t wanna throw ME away – not with the special gift I have just for you!” This is something that’s sure to bring some new customers to your restaurant for dinner.

The main thing to remember is to try boosting your new venture’s earning potential with creative, yet business-specific, door hangers that alert people that your services are now available. By doing it up right in pre-opening event ads, it’s almost a certainty that it will stick out in the minds of, at least, some of the people. And some of them will have already filed away your business as the one they will patronize whenever they need something that you offer. Throwing in one hundred and ten percent extra when you advertise, is often the key to a successful new business.

Personalized door hangers are perfect for advertising your goods or service. Check out our comprehensive online guide on door-to-door marketing for the ultimate inside info!