Pens are small, fairly cheap but in respect to using them for gifts they do not get thrown away till they have been fully used, giving them a life of 1 – 2 months depending on usage. Because of this versatility they are a perfect gift.

Pen manufacturers would agree that the most common ink colour these days is black ballpoint. When you are looking for advertising exposure the black ballpoint pen cannot easily be beaten for dollar for dollar advertising and market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.

Black ballpoint pens are the most preferred amongst sales people and office workers but blue is next in line in popularity. Odd and interesting colours such as orange or pink can also be used, but are of little usability. They\’re best for party-hire companies or children\’s wear businesses. After all you are giving a very practical gift so it may be better to stick with blue of black ink.

When it comes to the exterior body of a pen imagination is the only limit. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.

For the body of the pen you should first focus on the company information you want to add and then consider the design of the body next. If you do not do this you may end up choosing a physical design that you cannot add the info you want which would defeat the original purpose.

Quality looking pens will be used by more people than cheap looking ones, so do not go too cheap when it comes to the body of the pen. Also do not use the cheapest pen interior. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. This experience can then leave the person reflecting the quality of the pen on your company which is not good or what you intended.

Good corporate gift suppliers should be able to not only purchase the pens you want in the bulks you require, but also be able to consult you on some of the pen body design and quality aspects that we have covered.

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Printing is a process of creating images and text, commonly utilizing ink, paper and a printing press. Over time, printing technology has developed significantly. Diverse techniques are available, but screen-printing is used most of the time.

Screen-printing, or silk-screening, is a process ideally used on fairly flat surfaces. In this procedure, a fine mesh screen is secured snugly across a sturdy frame, with the screen masking the region which remains unprinted. To make the print, the screen is positioned atop the material along with a swath of dense ink. Using a squeegee tool, the ink is pushed through the screen part. The ink soaks into the region that is not masked, forming the print, while the masking keeps any ink from making contact, resulting in distinguished areas. Next the printed material goes through a hot passageway until the ink dries and it is ready to be packed up.

When more than one color is involved, the process is repeated, utilizing different screens. So, four screens would be necessary for a four-color print; they can be placed on a rotary press or done by hand, allowing each color to print in its proper place.

There are several methods of masking a screen. The easiest thing to do is to employ masking fluid right onto the screen. This process works very well for two-color graphics, while a photosensitive emulsion process is utilized for jobs involving multiple colors.

If you are unsure what to request when ordering, remember that a screen printer\’s t-shirt printed with ink with plastics will be hot and tacky afterwards. It might be wise to request water-based inks if you prefer a softer, vintage-look screen printed shirt. But if you are interested in a heavily laid print, you should request ink containing plastics to be applied with a hot press.

Inks containing plastics are used by many screen printers because sometimes they last longer, are richer, heavier and more easily seen, not to mention being easier on the screen printing equipment. Within a short time frame, plastic inks can begin to crack up, though. Natural inks last longer and they look better too.

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