How To Make Money Online – By Giving Them A Great Reason To Join Your List
Monday, June 28th, 2010Today I am going to cover several reasons why someone would want to give you their email address and join your mailing list. In Internet Marketing Jargon this is called the ‘Ethical Bribe’. Whereby we bribe people to give us their contact email address in return for a free gift of perceived high value.
The value for you in creating a very good ethical bribe is enormous when in relation to how to make money online. For example traditional marketing methods are all about getting a visitor to your site. So when they then fail to have any intention to capture their details is just plain madness.
By capturing it then, they have given you permission to go back to them at any time you want to and try to sell them something else. This is the equivalent of not needing to have your shop open at certain hours as now you can turn on the demand for your product or service whenever you want to.
One of the most popular bribes has been the FREE Report or Special Report. This is something whereby you take a chapter of a book you have written, or you go and do some research into a subject online and then compile it all in to create a special report. You then come up with a powerful reason why your visitor may well be interested in having a copy. i.e. this will benefit your life because…
Another great one is to do the same thing with the same info but this time to offer it in a head and shoulders video, or in a Power Point ‘Camtasia’ screen video. This is the way the web is currently heading towards video and audio products, but in a recent test I did, I found the Special Report out performed the same report on video by over 100%. So do not let your own choices be a guide, always test what your market wants.
Other bribes you give away can be free ‘ebooks’ which you have found online. Or you can buy a ‘PLR’ product which has resale rights for you to give away. In other words you just give away another persons product. I find these are ok, but I prefer to create the content myself.
One example of a quick FREE Guide is, let’s say I was building a mailing list for people interested in renting a holiday villa. Then I could create an ethical bribe that said, The Very Best Top 10 Restaurants in ABC location as recommended by local people. If you would like my Free Guide into these best, locally approved restaurants then simply enter your email address below for instant access.
Always remember when you give your ethical bribe not to be tempted to give away poor content. Instead you must always ensure you give only your very best information. The reason for this is, that this is the content which your prospective customer is using to assess how good you are! So you need to give them the good stuff for free. Get your best stuff out to your community for Free. By doing this you will create a fan of your material right from the start.
Now this of course does not mean what you give them later can be poor. Far, far from it, that content has to be fantastic too. However, if you want to know how to make money online then you must have some raving fans, and they will only come from you getting your very best stuff into their hands. So when you’ve done something you know is your best work, then look to turn that into free content as soon as possible. This will make people rave about you. Your goal is to get them thinking, “Hey this is really fantastic stuff, so what’s the paid stuff going to be like if he’s giving this away for free?
Andy Shaw has been in the field of How To Make Money Online for a long time and maintains a website about how to Make Money where you can get answers to all your questions.
