Interacting with customers can be easy with mobile marketing SMS campaigns. It offers customers a chance to win prizes, while companies have the chance to double and triple ad responses.

Set up and running of an SMS campaign is easy. Whether you set up a competition that places keywords on products as Australia Post did, or use a keyword in a series of TV ads like Telstra Shop- all of these competitions can be run using TXT2GET keywords. It is a cost-effective method that requires minimal manual administration and has the potential of doubling and tripling responses to a promotion.

Here is how Sydney’s leading talkback radio station, 2UE, used TXT2GET keywords to make their campaign a success. 2UE was able to achieve objectives of audience retention and increase participation using mobile marketing.

2UE gave audiences a chance to win a holiday to Hunter Valley during Food & Wine Month by running the ‘Tim Webster Hunter Valley Escape Competition’. The competition was promoted on live radio and published in 13 national and community Fairfax Media publications.

In order to enter the competition, listeners were asked to SMS the keyword 2UE954 and their name to 19 33 33; while readers of the newspapers texted 2UE and their details to the same number.

The flexibility of mobile marketing gave 2UE the ability to use multiple key words and keep track of them by following the real time response reports. In 2UE’s promotion, keywords 2UE954 and 2UE were used to differentiate between radio and print responses.

Companies can use multiple keywords and still have all of their responses conveniently streamlined into one system. 2UE was able to determine additional characteristics, behaviors and sources of the audience based on real time response reports.

SMS campaigns are advantageous for the company and consumer. Mobile technology replaces manual administration and the sorting of paper entries. For the customer, the process of entering a competition using SMS is faster and easier than filling out an online entry form.

2UE’s Hunter Valley competition received an overwhelming number of responses during the 7 days of the campaign.By the end of campaign over 1000 entries were received. More than double the amount of immediate responses usually generated from short term campaigns.

“We’re very happy. It was interesting to see success of live radio reads and the ability to track immediate responses,” says Rebecca Coleman, 2UE Promotions Manager, “We also gained great insight into both listeners and readers and their habits by being able to see exactly when they responded. People that texted after seeing the newspaper ads did so on the day the newspaper went to print, but also during the following few days.”

This promotional campaign was a success for 2UE. Mobile marketing helped 2UE reach its objectives.

For a practical free trial of a mobile marketing tool, visit – www.txt2get.com.au.

There are a lot of games that can be played online. But if you are looking for one that can really challenge you then The World of Warcraft might be just what you are looking for. This is certainly a game that can really test your intellect as well as your gaming skills.

You can literally spend all your free time playing this game and sometimes you feel that you are no closer to completing the game.

The World of Warcraft goes up to the sixtieth level and you will certainly be taxed to the hilt for you to try and get to that stage of the game.

As with most of these games the earlier levels are quite easy to get used to. This is probably so you can get used to the strategy of the game. But as you progress through the levels it gradually becomes harder and harder. But really you would expect this otherwise the game would be over too quickly if it was all that easy.

Discipline is going to be an essential part of your armory as you get higher and higher up the levels. It is not just a simple case of fighting off the many monsters that you need to deal with to get to the next level. You literally have to work out all the mysteries and problems that will allow you to escape the level and progress.

This is a great mental challenge as well as being a great game to play. Some game players even admit to choosing this game because it taxes the brain more than some of the other online games.

You will definitely find this game taxing on your brain. You will also need to have lots of patience to cope with all the many quests that you have to complete in order to finish this great game.

The World of Warcraft not only adds to your enjoyment of game play but it also subconsciously makes you a smarter and wiser person.

In addition to entertainment, this writer additionally regularly blogs on wall mount mailboxes and stainless steel mailbox.