The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers DirectlyThe New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers DirectlyDavid Meerman Scotts marketing bible has become a modern day business classic.

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Posts Tagged ‘Traffic Building’

An Easy Guide To Press Release

Tuesday, November 2nd, 2010

If you were trying to increase traffic to your site and used all possible internet marketing methods, such as search engine optimization, paid search, articles etc., you might be interested to know that there is another cost effective and proven method of getting people to know what your online business is about. This method is called press releases and you are going to discover how you can use it to achieve your goals.

First rule is to make your press release NOT look like an advertisement. The less it looks like an ad, more people will read it and more effective it will be. Try to create your press release based on news, something special which your company has, something which can be interesting to read about.

Once you have a newsworthy story, you will want to make sure that your press release actually gets noticed by someone who can do something with it. There are plenty of free sites which offer press release distribution but if you really want to get great results you should consider paying for some publicity. There are actually places where you can PAY to have your story feature on places like CNN and other news stations and radio shows. How would that work out for your business?

Once you have your story and your channel picked out it is time to write your press release. Now there is the option of having someone do it for you and you can find someone who can get it done for less than 100 dollars if you know where to look. However, if you follow these guidelines and are a decent writer you can still do very well. First, make sure that the opening is interesting and clear as to what the press release is about. If you don’t accomplish this, it is likely that it will not get read.

Make sure your press release is worth reading and stands on it’s own as a story. Avoid just providing information, make your press release more personal by using names of people and places involved. People enjoy this type of stories. Of course, your story should be educational too, because selling is about educating people and offering them something of value.

Well, now you are well prepared to set up your press release. Follow the steps above and see how your company gets noticed.

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A Strategy On Video Marketing

Tuesday, November 2nd, 2010

Would you like to increase the number of visitors to your website and, along with that, sales? You may have tried SEO, Pay Per Click and other marketing tools, but have you thought about video marketing? It has become very efficient in the past few years. Here are some tips you need to learn if you want to bring your online business to success.

The first thing to do is to create a video greeting for your home page. Make it yourself or your company spokesperson taking about the benefits which you are going to offer to your customers. Think about this: If you are marketing with video off of other websites, what are people going to think when they get to your website and don’t find one? Chances are that if they came there because of a video they would like to see another one, so make sure that you are setting yourself up to win from the start.

Once you have this in place it is time to create your first video to market your business. Make sure that whatever it is long enough and interesting enough to keep people’s attention. Once this is done, your immediate goal should be to get the person to move on to viewing a video on your site. Think about it, what if you give them what they want before they get to the place where you can collect their information or make them an offer? This one principle is the difference between going fishing and feeding the fish.

When the video is ready, start building back links to it in places like social networking websites, forums and blogs. In this way it will get a greater attention from the audience, than if you would submit an article to some website.

Well, just like for websites, videos need to have their SEO done too. SEO is not a mystery, and as for website, you have to ensure that keywords you use are relevant to content and that they are included into links you have build to your video, alt tags, etc. You need to do it to make your video noticed and ranked by search engines.

Finally, have someone insert captions into your video to illustrate the things which you or your spokesperson is talking about. This will give it a more professional look and will help give people a clearer idea of what it is that you want them to learn from the video. Using these strategies will give you the edge over your competition which you need to win in the internet marketplace. Good luck!

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Being An Affiliate – Is It Worth It?

Tuesday, November 2nd, 2010

If you want to make money sitting in the comfort of your living room, or even in your bed, then you can choose to work online. There are tons of online work-from-home programs you can join, but one of the popular ones is called an SEO affiliate program. Nowadays, many people have left their mundane office jobs and are working at home.

Now, there are not only SEO affiliate programs out there you can join. There are all kinds of affiliate marketing opportunities. You can join just about any company as an affiliate, whether it is to sell books, or to promote an SEO service. You can choose exactly what you want to sell and who you want to work for.

Affiliate marketing is a way to make money that anyone can do. Now, obviously you cannot go from working at your ordinary job into this right away. You first have to learn the process and start out slowly. Once you build up your marketing and make more sales, you can then go into it full time.

When you work at home you will find that nothing is greater. You have the freedom to do whatever you like, and go anywhere you like. You can work from Hawaii, or you can take an entire week off if you want to. You get to spend time with your family and enjoy the flexible hours. This is why most people want to start working at home.

So, what is an SEO Affiliate Program?

The SEO affiliate programs are the same like any other affiliate programs. You have to sell products or service to people for someone else. You will then make a commission or percentage of the sale. This is a form of marketing and all you need to do is sign up with a company that you think you will like working for. After you have registers (which is normally free) you are given a link that is just yours. You will promote this and when people click on it to go the website, your name will be credited with the sale.

The only difference with SEO affiliate programs is that you are selling a specific SEO tool, product, technique, or service. These SEO products and tools are highly sought after by website owners to help them increase their page rankings. The earning potential for this kind of affiliate program is large because the commission is high and you can work for more than one company if you like.

With this kind of online business you can easily make a ton of money and eventually quit your other job. You can stay at home and work for whoever you like, whenever you like.

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You Can Drive Hundreds Of Free Targeted Traffic To Your Website

Wednesday, October 13th, 2010

It’s a traumatic experience if you just had a very expensive website developed and it produces no results. Day after day, the visitor counter stays at zero. Obviously, if you have no visitors, your site will also not make any money. There is no reason to become despondent though. Below, you will find various ways to drive free targeted traffic to your website.

One very common and basic procedure you can do is to submit your website URL to search engines and search directories on the internet. Most search engines are able to pick up your site much quicker, but don’t be surprised to know that getting your site recognized by other search engines could really take a long period of time. While search directories will not pick up the site by themselves. You need to submit it to them. These search directories are very important, since many smaller search engines use their listings to compile their search results.

Then you also get niche directories for specific interest groups. Should you for example have an affiliate website where you try to sell website hosting, you will find a large number of web hosting directories where website owners can submit their URL for free. Even if you are a blog owner, there should be more than one specific directory to which you can submit the URL.

Social bookmarking websites are drawing more and more members every day. Many web visitors nowadays use them to find something they’re looking for in the place of a search engine, for the simple reason that the results are often more relevant. With a social bookmarking website, your peers bookmark all their favorite websites and visitors, and can search through these results. Bookmarking your own site there can thus bring in a lot of highly targeted traffic.

A further great way to drive free targeted traffic to your website is by publishing a press release. There are a surprising number of free press release services where you can submit a press release about your company for free. They will not only publish it, but also submit it to other sites in their group.

A further great way of getting exposure for your website is by writing articles and then submitting them to a free article directory. You will even be allowed to link back to your own website from your article. This can be a valuable source of free traffic.

Another very effective method to draw traffic is the ever increasing number of social media sites. If you have a page at one of these sites, you are free to talk about your own website with other visitors. You can build up a large following and get a lot of targeted traffic this way. Your page will also be included in their search results, enabling what could potentially be millions of visitors to find you. Now, that is definitely a great way to drive free targeted traffic to your website.

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Learn How To Get Traffic To Your Site For Free

Sunday, September 26th, 2010

Do you want to know how to get traffic to your site for free? Website traffic is certainly the lifeline of any online business, and without high levels of traffic, your success levels are going to diminish. Generating traffic can be done in all sorts of different ways, some of which cost a fair amount of money. However, there are also lots of things you can do in order to get traffic for free, so let’s consider some of these now.

One thing that you could do would be to submit articles to directories in order to get traffic. This is certainly one of the most effective and targeted ways in which you can generate traffic. And it can be done at absolutely no cost whatsoever. All you need to do is to write articles of about 300 to 600 words and then submit them to various different article directories.

Once you have written these articles and posted them for free on these different directories, people will then be able to click on the link that you add at the bottom of the article and get directed straight to your website, blog, or whatever other Internet presence you have. As such, if you are good at writing articles and you engage in a decent article marketing campaign, this is one of the best ways of creating free traffic.

Another way how to get traffic to your site for free would be to post online classified ads. You can post free advertisements all over the web and these can be seen by people from all over the world. Again, you can add links on these adverts and then people can click on these links to be directed straight to your website.

You should also make sure that you utilize search engine optimization. Again, with search engine optimization, it is possible for you to spend money when implementing your strategy, but there are also lots of things that you can do for free. Researching keywords and making sure that you focus on the right ones is extremely important, but if you are able to rank highly on search engines, this will generate huge amounts of traffic for your website.

You can also simply link up with various different websites and businesses within your niche. Adding links between different sites is a great way of sharing traffic and therefore, it is mutually beneficial for all parties.

Overall, these are a couple of methods you should know on how to get traffic to your site for free, but there are also plenty of other methods that you could employ as well.

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Link Building: Increase Website Back Links Fast

Friday, September 24th, 2010

If you’re hoping to increase website back links fast, then congratulations, you’ve stumbled upon one of the few articles that is attempting to give you some specific, practical, applicable advice! You’ve probably been through about a dozen similar articles that give you broad, generic advice. Well here, we hope for something a little better.

Here are three good tips for getting quick back links…

Write Good Content

Too many people out there want to just litter the internet with crummy articles. This won’t do. If you want to increase website back links fast, then the last thing you want to do is provide awful content. Most people simply don’t care about the quality of the content, they just want the backlinks. This is strange, as what you’re doing as an ezine writer or a blogger or an article submitter is WRITING, and if you don’t want to do your best at it, then what is there for you to go in this market?

Know the Market

Know the market through and through and capitalize on all the crossover audiences. Let’s say you write about video games. Well, if you’re writing about video games, you can market your stuff not only to gamers, but to computer geeks, to movie buffs looking to try out the new Iron Man game, you can put it out there to comic book lovers, the whole eighties nostalgia scene and on and on and on. Be creative with who you’re trying to get your article out there to, as there’s a much bigger audience than you probably realize.

Be Creative

Nobody wants to read the same darn top ten list of art museums in California over and over and over again. Instead of something like that, why not go a little farther out there and provide something truly unique and inventive? If you want to increase website back links fast, forget all those generic article ideas and write something interesting and one of a kind, like instead of top ten art museums, why not top ten scariest paintings, or top ten funniest sculptors.

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How To “Make Your Site Sell”

Thursday, September 23rd, 2010

Ken Evoy has the distinction of writing one of the very best eBooks on the subject of internet marketing and he deserves a lot of credit for his work. So what is it that makes his work one of the very best on the market today? I think it id due to the fact that he gets right down to the core issue of what exactly is required to succeed with internet marketing: a quality website. Ok, now many think that they really understand what it takes to make a website sell. But the truth is that they have little more than a cursory understanding of the whole process which defeats the potential to get the most out of your marketing business.

With the excellent eBook Make Your Site Sell, Ken Evoy breaks the entire process down to its bare components. You can assuredly feel confident that the information presented in the eBook is accurate and will aid in helping you devise and develop the proper website for your internet marketing needs.

Let’s take a look at the merits of “Make Your Site Sell” to see how this is done:

Make Your Site Sell originally debuted in 1999 and the fact that it still is popular over a decade later is a true testament to its value. Ultimately, much of this value is due in great part to the fact this is a logically structured eBook that covers all the necessary proverbial bases required to develop the best website for your individual needs. And, of course, it also aids in helping you develop the proper eBook for the financial success of your venture.

First, the Make Your Site Sell eBook will help you select the right product to offer. This will prove quite impactful since you need to offer a product or service people would be interested in. This eBook takes the steps to help inform you of how to go about succeeding in this particular area.

The next step he explores is selling the site. He does not mean that you are putting your site up for sale, ( but you could!) Instead, he is referring to the ability to make the website so high in quality that it effectively promotes your product or service. After all poor websites deliver poor results.However a quality website has the ability to boost your success to a much higher degree. This eBook teaches you how to be successful in achieving these goals

He teaches you how to to build organic traffic to your website, which certainly proves to be a major factor in the website success potential. There more traffic that you get, the more customers that you will have. As such, never loose sight of the traffic building potential and the Make Your Site Sell eBook will increase your odds that this will not happen to you.

In summary, Ken Evoy’s Make Your Site Sell eBook exceeds all expectations. For this reason it remains extremely popular after all these years. There is no doubt in my mind that it will continue to remain popular for many years to come.

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It Can Be Easy To Drive Visitors To A Blog

Monday, September 13th, 2010

To be successful at blogging, it depends heavily on if an author can actively drive visitors to a blog. Blogs are a useful online resources of information, and are great places to share a wealth of knowledge on a variety of different topics.

Web-logging, more commonly known as blogging, is a popular pass time for many people. An individual can be found blogging about their personal lives, which makes it an easy forum for friends and family to keep updated with their loved ones. It is also a fantastic way for a business to keep their clients up-to-date with new products, prices and information. It is common for people to follow world events by reading and subscribing to blogs.

Having an email subscription form as part of a blog, provides the reader with a choice to remain up dated on a topic that they are interested in. The owner of the blog can begin by asking their family, friends, colleagues, and anyone else they come in contact with, to join their blog.

Another way to drive visitors to a blog is to make the effort, as often as possible, to visit other sites that are about similar subjects. A writer should then post some attention grabbing comments, along with a link to their own blog address, enticing other readers to seek out further detail. Updating subject matter regularly helps to keep content fresh and interesting and people will want to keep coming back.

Bloggers should list their address with niche market directories, providing a good place for researchers to access details they are looking for. It is popular to put a blog address on printed, and more tangible products, such as business cards, brochures, marketing materials and other communications. Email signatures are also fantastic places to put a blog address.

The most popular place for people to source new information is via social media sites, such as Facebook and Twitter. These mediums allow immediate notifications of new blog posts, reminding subscribers to access the blog at their convenience. Specific tags and keywords are a useful way to classify and link a blog to certain subject matter, also making it easy for members of other social search engine sites like Digg and Technorati to become aware that a site exists..

A blog writer needs to put up new information on their site as often as possible, keeping content fresh and relevant. As long as the detail on a blog is interesting and up to date for the reader, then it should not be a problem to drive visitors to a blog.

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Some Tips On How To Promote Your Website Online For Free

Tuesday, August 24th, 2010

Setting up a web presence can be a costly affair if you do not know what you are doing. There are certainly a number of things you can do if you want to know how to promote your website online for free. Promoting your website and making it known to the general public is going to be extremely important in your overall success, so therefore you should consider some of these options for doing so.

Make sure that you promote your website and post it to different online directories. There are all sorts of these scattered all over the internet. So therefore you should search them using your favorite search engine and then post up your website for free.

You can also use classified ads in order to promote your website. There are lots of these sites online, and they are usually very highly visited by many people. Again, in order to find them, you can simply conduct a very brief search through your favorite search engine and you will come up with quite a number of options.

Another way of how to promote your website online for free would be to create a number of profiles on social networking sites. When you do this, it will be possible for you to build up a profile, add loads of friends, and promote your business to all sorts of people around the world. By doing this, you can target specific people, but you need to make sure you don’t spam.

It is also a very good idea to start up a blog if you want to promote your website. A blog is essentially an online journal and therefore, you can create one that links directly to your website and will be able to supply a great deal of information about it. Anyone who is interested in your blog and begins to follow it will naturally be linked to your business.

Consider using article marketing in order to promote your website for free as well. Article marketing is a fairly new innovation that is being used all over the world in order to promote all sorts of different websites. All you need to do is to write articles yourself, or get a freelancer to write them for you, relating to the niche market that you operate within. You can then distribute these articles around directories, adding back links on them so that people can click on these and then go straight to your site.

At the end of the day, there are so many ways you can learn on how to promote your website online for free, of which the above mentioned methods are just a few of the many more popular solutions available.

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How To Improve Google Rankings Fast Without Spending Any Money

Wednesday, August 18th, 2010

For more information on how to improve Google rankings fast, read the guidelines below. The number one search engine in the world right now is Google. This is why all website owners can’t wait to see their websites on the first page of the Google search results. Since there are literally billions of web pages out there, it’s not possible for all of them to be on the very first page. What is possible is to get a better ranking.

To start off, don’t shoot yourself in the foot by taking part in a scheme that Google doesn’t really pay attention to or benefit out of. A good example of such a practice is something called a traffic exchange. Many website owners have found to their dismay that, instead of getting a better ranking, their website actually dropped in the Google rankings after they joined such scheme and many other similar ones in nature.

Having mentioned that, incoming links are very important. This is what made Google what it is – they have a system whereby the ranking of a website is partly determined by how many other websites link to it. They go further, however. They also take into account how important the websites linking to your site are. If you get the grocery store at the corner to link to you, it won’t make much difference. If you can get one of the top websites in the world to link to you, Google will consider that as an indication of your website’s importance and give you a higher ranking.

If you want to know how to improve Google rankings fast, you have to learn about the value of incoming links. How does one get important websites to link to you? The answer is simple. You need quality content. Your website needs to be an authority on a particular subject. Don’t try to be a jack-of-all-trades. Rather, try to make your website a source of valuable information for someone that is interested in a very specific subject. This way you will find that websites start linking to you.

When you target a particular keyword at Google, don’t go too general either. Rather than trying to get to the top of searches for ‘cameras’, try to get a good ranking for ‘digital cameras in Lexington, Kentucky’. This will leave you with much fewer competitors and increase your chances of ranking on the first page.

Your next step should be to ensure that your website content is closely related to that particular key phrase. You can even target different key phrases with different pages of your website. Use the key phrase a number of times in the text, but do not overdo this. A keyword density of 1.5 to 2 percent is normally regarded as acceptable. Overuse of the key phrase will cause Google to see it as ‘keyword spamming’ and they can either drop your site or downgrade its rankings.

You should also utilize social bookmarking and social media sites in your search engine campaign. Web searchers use these kinds of sites more and more often instead of search engines when they are looking for information. As a bonus, the search engines will also pick up if your site is mentioned at one of these social websites. Once you know how to improve Google rankings fast, you should take action and start working on your website.

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