Ideas For Devising The Domain Name For Your Company
Wednesday, October 20th, 2010The days of finding easy four letter words to represent a business in the dot com world are past. Most have been taken on speculation or are in use. Dot com is still the most desirable real estate for a domain name, but there are still plenty of good names out there that can represent and brand a business. Since the brand in the online world defines a business just as in any marketing venture, it is important to pick the right one.
Included here are some simple ways to help select the correct name for a domain for most businesses. A starting point for many companies is with their company name. That is a simple solution but in some instances the company name might be hard to spell, it could be too long or it could already be registered. There are more possibilities though, than just the company name which may or may not tell a visitor what type of service or product they offer.
The average surfer typing in a web address will usually automatically end it with dot com and this is one of the reasons businesses prefer that domain ending. While some names may be available in dot net or dot info they are normally less desirable choices for serious businesses. However, a company located and servicing a particular area of the world may choose a country ending rather than the com address. An example could be pest extermination company located in Australia might choose a dot au domain. The visitor expects them to service some portion of Australia and that helps define the business.
Not every business is named so as to make an ideal internet address, that might not even have been a consideration when the company was formed. Company names which are not already branded and widely known may lack the descriptiveness necessary to be a successful internet address, or they could be too difficult to spell. When that is the case then a company slogan might make a great starting point for naming the domain. A simple slogan used in advertising already can be a great jumping off point for finding the right address.
Perhaps a domain could be selected based on several different words that define the service or product of the company. Selecting and combining words that describe the product can help a business find the ideal address. In cases where the company has a limited area of service the name of the area might be included in the name and help build expectations on the part of the visitor.
Using adjectives to describe a service or product can help a company find the correct domain name. Fast, easy, best, simple are some common examples. Occasionally a domain selector tool will also make suggestions as to similar names which may not be registered. While misspelled common words have worked for some companies, the website owner should also take note of the fact that some users may not type that misspelling in correctly unless it is very memorable.
Not every business is location oriented and companies targeting an audience from around the world, might include international or global in their domain name. The visitor might expect a company named global raincoats to provide those coats anywhere in the world. Simple is always best when selecting names either for a local audience or for the worldwide audience. Avoiding hyphens in naming is advisable since they are not simple to type nor memorable.
Everyone has their own view of what are essential rules to selecting the correct name for a company. Almost any rule made can be broken and the site still be successful if there is good reason. Whatever combination of words a business uses, they need to be simple and easy to remember. In addition selecting a dot com address makes it even easier for the visitor to remember.
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